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World Congress of Music Therapy 2014

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on 18 March 2014

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Transcript of World Congress of Music Therapy 2014

Results of
Target group Analysis

Peter, 32 – Music Therapist
Emotional, empathic and self-reflected
Music as profession, hobby and way to communicate
Financially not very strong
Doesn’t use Social Media a lot


Marketing & Documentation
Documentation of the development of the project

Promotion of the "Experience Planner"

Promotion of the WCMT14 trough Social Media

Creation of a Mascot


Experience Planner
Results of Stakeholder Analysis
Agenda
1. Introduction
2. Results of the Stakeholder Analysis
3. Results of the Target Group Analysis
4. Marketing and Documentation
5. Experience Planner
6. Conclusion
7. Open Questions

World Congress of Music Therapy 2014
Teams
Project Management
Leisure products
Marketing team
Project Concept
Target Group & Stakeholder
Internal stakeholders:

- IMC FH Krems
- Project owners
- Project managers
- Project team members and contributors

Aim & Objectives
Social Media
Conclusion
The Mascot

Nathalie Gallaire
Alina González Briceño
Melissa Brunner
Jérémy Sieurac
Katharina Sima
Audrey Nguyen
Dovilé Alsauskaite
Marietta Wingert-Girardi
Andreea Toma
Vivian Scheiber
To develop an "Experience Planner"for the delegates, participants and accompanying persons of the WCMT 2014, which can be used for future events of the IMC FH Krems.

To deliver a detailed outline of the "Experience Planner".

To define the registration and payment process for the optional experience program.

To implement the theoretical background of the courses Advanced Project & Process Management as well as Experience Design.
External stakeholders:

- World Federation of Music Therapy
- Danube University
- Touristic attractions/ Sites
- Transportation companies
- Delegates
- Participants
- Accompanying persons

Results of Stakeholder Analysis
Favorite leisure time activities:
Be out in nature
Cultural/educational events

Perfect holidays:
Meeting people
Getting in contact with local cultures
Hiking and city trips,
Nature and Cultural attractions sites
Relaxed and with a lot of music in between

Peter 32, Music Therapist
Peter 32, Music Therapist
“My two big passions are music and people. With music I can reach the human fast and easily, hence the reason why I chose it as my tool to communicate with them.”

colorful pioneers
diverse
variety creativity
music patient

empathy
positive
open-minded
cheerful
sociable

interested
reflective
social
sensitive
optimistic
liberal-minded

curious
full of the joys of life

interested

self-reflecting
critical authentic

versatile
human-oriented

Leisure Product Analysis
Pre-selection of Leisure Products

Evaluation System:
Group facilities
Transportation
Costs
Experience
Focus



Posting Plan
Blog

http://wcmt2014.tumblr.com/
Wolfi Bear
Recommendation:
Registration
#WCMT2014
Words connected to a
Music therapist...
Andrea Obermaier
Mariana Silva
PERSONA
Results of
Target group Analysis
Open Questions?
Future?
Bike & Hiking?
Heurigen?
Additional
Information?
Recommendation:
Payment
Outcome
Spreadsheet:
1. Registration & Payment booth at the IMC during the WCMT
2. Collection of money prior to the activity by IMC staff
Experience Design Project
Dr. Georg Christian Steckenbauer, MSc
Presentation by Nathalie Gallaire & Alina Gonzalez Briceno
Using Google Forms
Creating a Form for each group activity
Full transcript