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AIDA-Model

it is about the AIDA-Model. Attention! Interest! Desire! Action!
by

Harald Pan

on 22 January 2013

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Transcript of AIDA-Model

a sales strategy The AIDA-Model A D A What is the AIDA-Model? Acronym (Kurzform) for:
Attention, Interest, Desire, Action

selling guide

Four-Stage-Model
from seller to customer Structure What is the AIDA-Model?
Attention!
Interest!
Desire!
Action!
My Opinion Attention first step
become attention
first few seconds
surprise them
(sound effects)
ask a question
(have you ever...?) I Desire third step
create a desire
customer will improve of it
solve problems
everybody wants it
(but only you have it) Action fourth step
get more information?
show ways to buy it
(cash, credit card)
sell it
Interest second step
customer should show interest
advantages and benefits
maybe actively involved
My Opinion good strategy
not the best
not good for every product Thank you for your attention!
Full transcript