Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Social Engagement

Lesson 2
by

Advanced Social Media Strategy

on 7 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Engagement

Social
Engagement
5 STAGEs
Traditional
Dabbling
in
Silos
Real
Results
Operationalizing
1
Functions are disconnected -- in silos
Marketing and customer support through traditional channels
Ambivalent to online conversations about the brand
Lots of dabbling in social media channels
Monitoring conversations in silos
Lots of customer data with no connection
2
3
Empowered team run by a proven leader
Focused effort on training and education
Baseline framework for metrics
Consolidation of tools
4
Central team still exists, but more work pushed to business units
Employees engaged and competent
Systems and tools are optimized
Executives are brought in
Full
Engagement
A JOURNEY IN FIVE STAGES
CUSTOMER EVIDENCE
BUSINESS OUTCOMEs
Bring products and services to market more quickly with built-in demand
Manage risk and fiduciary responsibilities better, despite the uncertain times
Differentiate on something other than price
Get and retain the best talent
Have more efficient research, development, marketing, and support operations
ORGANIZATIONAL IMPACT
Breakthrough business results -- increased revenue and loyalty
Entire employee base has 360 view of the customer, can anticipate needs
Customer engagement is part of the company DNA
Brand dashboard ties to revenue
Ideal mix of brand advocates (breadth and depth)
Senior executives are leading with customer engagement
"I trust you"
"I recommend you"
"I feel valued and heard"
"You anticipate my needs"
"That was my idea"
"You get me"
"You don't make me guess"
"I would never buy a competitor's products"
"My life/family/hobby is better because of you
5
a social media success story
What stage are you at?
HOW WILL YOU REACH YOUR DESTINATION?
Developed strategy
Complete integration
What tools or platforms are you using for social collaboration?
How is or could social collaboration be used within your organization or industry or with your client to improve communications, increase productivity, and save time and money? Give specific examples.


?
How can employees outside the central social media team become involved in an organization's social media efforts?
What does successful social media engagement look like for a B2B organization? A B2C organization?
?
?
?
Full transcript