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Chalkface Rhetorics: Semester Course Overview. JFK Institute

Opening lecture ready to roll. US education, social media, rhetoric
by

Alan Taylor

on 5 June 2016

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Transcript of Chalkface Rhetorics: Semester Course Overview. JFK Institute

Chalkface Rhetorics: Semester Course Overview. J.F.K. Institute @FU-berlin 2015-2016
WHO?
ALAN TAYLOR (UK, EU, Africa)
Lecturer, Book Author, Recent Professor of Film, South Africa
Contact: alan.taylor@education.oxon.org

Hitchcock, Jacobean Theater, Pedagogy, Media Literacy, New Hollywood,
U.S film and media histories and New Rhetoric.

Previous: JFK-I Courses 2007/8/9/2014-2015

GRADUATE

Dr. phil - Johannes Gutenberg University of Mainz
MA - The Institute of Education, University of London
PGCE - The Department of Education, The University of Oxford
Diploma, The London Film School
BA Joint hons. University of Keele (American Studies, English Literature)
Where? When?
The Department of Culture,
The John F. Kennedy Institute of North American Studies
Free University of Berlin

◾Lansstraße 7-9, 14195, Berlin
(3 min from Dahlem Dorf, U-Bahn #3)
◾Winter Term 2015-2016
◾Wednesdays 10.15am-
◾Room 203

Online webpage:
https://kinowords.wordpress.com/chalkface-rhetorics-2015-2016/

What?
Course Title and Description

Chalkface Rhetorics: The Politics of the Classroom in U.S Film and Social Media

“The practical and ideological role of American formal education has, since the nation’s inception, been a pivotal agent in articulating its democratic assumptions and in forwarding its aspirations towards equal opportunity. From Blackboard Jungle (Brooks, 1955) to The Great Debaters (Washington, 2007), the subject of schooling has, not surprisingly, emerged as a challenging and often lucrative Hollywood sub-genre that uniquely and explicitly addresses issues of hegemony, discourse, and resistance.

The course will include but then advance beyond such Hollywood representations of the classroom to critically consider competing representations of education (from the Public School, the Charter School to the ‘Corporatized University’) as they have recently emerged across social media platforms. Our principle goal is to address how these rhetorical formulations are already instrumental in shaping the charged education policy debates for the coming 2016 Presidential Election.

Final Student Response Papers will find support in class discussions and formal lectures as based on selected readings in rhetorical persuasion, media literacy and educational theory, and as supplemented by related class viewings.”
Sample Study Exercise
two viewings, notes, discussion
The attendance credit

Students aiming for this must commit to productive contribution to class discussions. Prompted by:

1. lecturer discussion openings
2. shared reading materials and
3. chosen samples from the Course Research Hub at

http://www.scoop.it/t/researching-film-and-media

Attendance Credit AND Response Paper Students

All the above AND 3 staged presentations (5 - 10 - 15 min) leading to 4,000 word Response Paper (with presentation notes)

All details in the Guidance Sheet (Seach: Chalkface Rhetorics)

Final Questions?
And finally.....See you here:
https://kinowords.wordpress.com/chalkface-rhetorics-2015-2016/
Scope of Our Study

Representations of US Education in the Media

Thematic Issues
access / pedagogy / curriculum / histories / corporatization / ideology / technology / language use
STUDENT CONTRIBUTIONS
Rhetoric Not For Liars....
clarifications
“Speech in its essence is not neutral.” Kenneth Burke
So, Who For?
The JFK-I interdisciplinary mix

Historians
Communications
Journalism
Political Science
Economists
Literature/Linguists
Culture

WE ARE HERE
http://www.fu-berlin.de/vv/en/lv/237924?m=156273&p=156260&pc=53836&sm=181709
Moving Image as Rhetoric

REALISM
- Style: genre, audience, habitual conditioning
- Narrative: cause and effect, action reaction
- Technique: transparency to identificcation
DESCRIPTION
- Story?
- Genre?
- Technique?

ANALYSIS
- by who?
- for who?
- identification?
- rhetorical motive?
http://danielskatz.net/2015/10/01/families-for-excellent-schools-sets-a-new-bar-for-chutzpah/
hello, goodbye

alan.taylor@education.oxon.org

Search: Chalkface Rhetorics
Welcome & Willkommen
to Chalkface Rhetorics






J.F.K.-I, @FU Berlin
October 14th 2015
THE RHETORICS OF
THE MARKETING MIX: 1918-2015

"It has appeared that the introduction of business principles into university policy has had the immediate and ubiquitous effect of greatly heightening the director's solicitude for a due and creditable publicity, a convincing visible success, a tactful and effectual showing of efficiency reflected in an uninterrupted growth in size and other quantitative features." Veblen, 1918
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