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Resistance to Social Influence and Minority Influence

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Lucy Tickle

on 24 January 2017

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Transcript of Resistance to Social Influence and Minority Influence

Social Influence:
Resistance to Social Influence
And
Minority Influence

Social Influence TOPIC
Conformity:
- Types and Explanations
- Asch's Research
- Conformity to Social Roles: Zimbardo's Research

Obedience:
- Milgram's Research
- Situational Variables - obedience due to pressures in the situation
- Social-Psychological Factors - obedience due to the influence of other people
- Dispositional Explanations - obedience due to personality factors

Resistance to Social Influence:
Social Support...
- Conformity and obedience
- Evaluation - research support

Locus of Control...
- Rotter; continuum, resistance to social influence
- Evaluation - research support, contradictory research, limited role of LOC

Minority Influence:
- Consistency, commitment, flexibility, process of change
- Evaluation - research support for consistency (Moscovici), research support for depth of thought (Martin et al), artificial tasks, research support for internalisation (Moscovici), limited real-world applications

Social Influence and Social Change



Social
Support and EVALUATION
REsistance to
Social Influence
and
Minority influence

LOCUS OF CONTROL

MINORITY INFLUENCE
EVALUATION OF minority influence

EVALUATION
OF LOCUS OF CONTROL
RESISTANCE TO SOCIAL INFLUENCE

Social Support:

Conformity...
- Reduced by the presence of dissenters

Obedience...
- Decreases in the presence of disobedient peer who acts as a model to follow

Evaluation of Social Support...
- Research support - conformity decreases when one person dissents even if they are not credible (Allen & Levine)

- Research support - obedience drops when disobedient role models are present (Gamson et al)
RESISTANCE TO SOCIAL INFLUENCE:

Locus of Control:
- Definition - the sense of what directs events in our lives (Rotter)

- Continuum - high internal at one side and high external at the other

- Resistance to Social Influence - people with high internal LOC are more able to resist pressures to conform or obey
RESISTANCE TO SOCIAL INFLUENCE:

Evaluation of Locus of Control:

- Research Support (Holland - Internals less likely to fully obey in Milgram-type procedure)

- Contradictory Research (People have become more external and more disobedient recently, Twenge et al, hard for LOC to explain)

- Limited role of LOC


MINORITY INFLUENCE:

Definition - where one person or a small group influence the belief and behaviours of other people

Consistency
- if the minority is consistent this attracts the attention of the majority over time (synchronic consistency - all people in the minority saying the same thing OR diachronic consistency - all saying the same thing for some time)

Commitment
- augmentation principle: personal sacrifices show commitment and attract attention

Flexibility
- minority is more convincing if they accept some counter-arguments

Process of Change
- the above factors make the majority think more deeply about an issue
- snowball effect means the minority view gathers momentum until it becomes majority influence
EVALUATION OF MINORITY INFLUENCE:


-
Research support for consistency
(Moscovici's blue-green slides and Wood et al's meta analysis)

-
Research support for depth of thought
(Minority views have a longer effect as they are more deeply processed/thought about, Martin et al)

-
Artificial tasks
(Tasks are often trivial so tell us little about real-life influence)

-
Research support for internalisation
- variation of Moscovici's research allowed ppts to write their answer down (give a private response), as a consequence private agreement/internalisation with the minority view was even greater as ppts didn't have to admit publicly that they agreed with the minority

-
Limited real-world applications
- differences between minority and majority groups in real life is not just size of group but differences also relating to power, status etc

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