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SWOT Analysis for an Italian coffee and tea cafe chain

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by

emily ng

on 16 January 2013

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Transcript of SWOT Analysis for an Italian coffee and tea cafe chain

SWOT ANALYSIS FOR AN
ITALIAN COFFEE AND TEA
CAFE CHAIN BIGGER 183 million coffee drinkers 173.5 million tea drinkers from 14% 54% 64% of U.S adults drink coffee
66% - male
63% - female 25-40 years old 30-39 years old
48.6% - male
53.2% - female male - keep awake
female - taste TARGET MARKET MARKET GROWING OR
SHRINKING ? SWOT ANALYSIS
Internal
strengths:
- international market
- exotic teas and specialty coffees to offer

weaknesses:
- many other coffee chains that are competitors
- loyalty from customers
- no experience in the U.S External
opportunities:
- lots of abilities to expand
- partnership with other companies

threats:
-economic situations
- price of their supplies and materials mid wealth class income stressed out workers MARKETING MIX PRODUCT
- exotic teas
- specialty coffees
- higher end products
- light cafe snacks
- instant coffee mixes and teas PRICE
5 - 10 $ range PLACE
- local
- drive through
- happy and comfortable atmosphere
- Seattle, Portland, San Jose,
Denver, Los Angeles, New York,
San Diego or Miami PROMOTION
- free membership program
- every 5 coffees, 6th is free
- free birthday benefits
- seasonal drinks
- sampling CONNECT WITH YOUR COMMUNITY late morning - early afternoon : stay home mothers early mornings/ mid afternoon - office workers teens + moms - like to stay
workers - get the drink and leave THANK YOU
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