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Korean Air Cargo
Transcript of Korean Air Cargo
5 Force Analysis
Gimpo International Airport
Seoul Incheon International Airport
Company slogan: Excellence in Flight
Founded in 1946
(as Korean National Airlines)
March 1, 1969
Gimhae International Airport
Jeju International Airport
Excellence in Flight
5 Force Analysis
Threat of new entrants
Korean air cargo is the biggest cargo airline in Korea.
Domestic companies are hard to compete with Korean air cargo.
It needs high capability to operating the air cargo company.
Powerful players have existed in the global market.
Threat of substitute products or services
2 reasons to why consumers substitute: don’t care about the speed
the goods which they are going to transport is too big to transport by airplane.
They may choose transportation by truck, train or by ship
Intensity of competitive rivalry
Intense price competition
There are many air cargo companies
Air cargo is oligopoly market
Exception: The customer who transport a lots products have chance to bargain
Aircraft company: Boeing， Airbus.
There's a limited number of suppliers.
Top Manufacturers: Boeing and Airbus.
Fuel Companies Even many airports and ground handling companies are local monopolies.
2015 International Cargo Rankings
Wide market over 45 countries
Strong background of Korean Government
Founding member of Skyteam
Asia’a best airline by business traveler reader in 2012
Loss of market share to low cost airlines
Rising Fuel Expenses
Foreign Currency Fluctuations
Fleet size 166 aircrafts
Growing Trend of the International Air Cargo Business
Development of Export and Import in Korea
Member of Sky Team
get more market share
1. Set up specialized departments
2. Customize the flow and service
3. Focus on the customer,provide discounts
Become top 3 in Cargo
Thank You for Listening
1. Focus more resource and energy on the Asia Pacific area