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Korean Air Cargo

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by

依婷 Wu

on 23 November 2015

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Transcript of Korean Air Cargo

OUTLINE
Company Background
5 Force Analysis
SWOT Analysis
Future Strategy

Hubs:
Seoul
Gimpo International Airport
Seoul Incheon International Airport

Company Background

Headquarters:
Gonghang-dong,
Gangseo-gu,
Seoul,
South Korea

Company slogan: Excellence in Flight
Founded in 1946
(as Korean National Airlines)

Commenced operations:
March 1, 1969
Focus cities:
Gimhae International Airport
Jeju International Airport
Excellence in Flight
5 Force Analysis
Bargaining power
of suppliers
Threat of new entrants
Korean air cargo is the biggest cargo airline in Korea.

Domestic companies are hard to compete with Korean air cargo.

It needs high capability to operating the air cargo company.

Powerful players have existed in the global market.
Threat of substitute products or services
2 reasons to why consumers substitute: don’t care about the speed
the goods which they are going to transport is too big to transport by airplane.

They may choose transportation by truck, train or by ship
Intensity of competitive rivalry
Intense price competition
There are many air cargo companies
Bargaining Power
of customers
Air cargo is oligopoly market
Standardization
No differentiation
Exception: The customer who transport a lots products have chance to bargain
Low
Aircraft company: Boeing, Airbus.

There's a limited number of suppliers.

Top Manufacturers: Boeing and Airbus.

Fuel Companies Even many airports and ground handling companies are local monopolies.
High
Low
Low
high
1.
2.
3.
4.
2015 International Cargo Rankings
5.
6.
7.
8.
SWOT
Analysis
Strength
Wide market over 45 countries
Strong background of Korean Government
Founding member of Skyteam
Asia’a best airline by business traveler reader in 2012
Loss of market share to low cost airlines
Chaebol culture
Rising Fuel Expenses
Foreign Currency Fluctuations
WEAKNESS
Opportunities
Threats


Fleet size 166 aircrafts

Destinations 127


Growing Trend of the International Air Cargo Business
Development of Export and Import in Korea
Member of Sky Team
Future Strategy
Short Term:
get more market share
1. Set up specialized departments
2. Customize the flow and service
3. Focus on the customer,provide discounts
long Term:
Become top 3 in Cargo
Thank You for Listening
express shipping
customizable
extra care
general fright
Valued Solutions
1. Focus more resource and energy on the Asia Pacific area
Full transcript