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MGT 352M. A Practical Approach to Operations

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by

Jennifer Edmonds, PhD

on 30 December 2015

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Transcript of MGT 352M. A Practical Approach to Operations

Mission Statements
Operations Strategy
Customer Requirements

INPUTS
OUTPUTS
TRANSFORMATIONS
Mission - where you are going
Strategy
...how to get there
Mission
...where you are going
http://abcnews.go.com/Business/video?id=2502990
Customer Requirements
Operational Capabilities
Competitive Priorities
How to gain competitive advantage?
Understanding Customer Requirements
ORDER QUALIFIERS
ORDER WINNERS
(Processes)
...to articulate the COMPETITIVE PRIORITIES
...to translate the CUSTOMER REQUIREMENTS
“Delight customers in a way that creates loyalty”
“Our promise to you is simple. We will always deliver rich, never bitter coffee inspired by and true to our Swedish roots!"
“Produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related information services through focused operating companies.”
“To be the world's leading provider of premium products and premium services for individual mobility.”
the organization
the system
Measuring
INNOVATIVE
COMPETITIVE ADVANTAGE
COMPETITIVE PRIORITIES?
HIGH QUALITY
CONSISTENT
QUALITY
LOW COST
HIGH SPEED
https://sites.google.com/a/wilkes.edu/mgt-352/spring-2015-simesa-course-schedule
>> HW3 >>
B
http://www.slideshare.net/abhishekshah/how-to-create-a-perfect-tagline
http://www.slideshare.net/LawrencePhillips/how-to-create-a-compelling-tagline
Full transcript