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MGT 352M. A Practical Approach to Operations
Transcript of MGT 352M. A Practical Approach to Operations
Mission - where you are going
...how to get there
...where you are going
How to gain competitive advantage?
Understanding Customer Requirements
...to articulate the COMPETITIVE PRIORITIES
...to translate the CUSTOMER REQUIREMENTS
“Delight customers in a way that creates loyalty”
“Our promise to you is simple. We will always deliver rich, never bitter coffee inspired by and true to our Swedish roots!"
“Produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related information services through focused operating companies.”
“To be the world's leading provider of premium products and premium services for individual mobility.”
>> HW3 >>