Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

parsa kamehkhosh

on 27 February 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Introduction

The Theory of Design Naturally Nature Aesthetics Form-giving Process Complexity Abstraction Geometry Gestalt Form Visual Abstractions Function 1 2 3 4 5 6 7 8 9 10 & The Theory of form Design Naturally Principles Ideological Paradigms Nature & Human
picture of the world Anti-modernistic
Approach Phenomenological
Approach Design Naturally &
Bionic or organic Design Think & Design as
Nature does
(Natural, Naturally) Any Sensible thing can
be the subject of
aesthetics. DN does not offer a canon
of principles that determine
what is beautiful or ugly. DN widens aesthetic possibilities
& challenge normative aesthetic
judgments paradigms Abstraction is
Unavoidable "Abstraction” occurs on the basis of passion
and purpose, and the “choice”
occurs as the result of these factors. Passion and purpose are strongly
dominated by human’s
rational-mechanical picture of the world Reality Analyzing capacity no pure
geometric solution Inherent connection
of form and Function No priority All elements of form interact
with each other in a dynamic
context to achieve equilibrium. Changes inter lock and
sustain one another Changes would last and develop
and their consequences would
manifest in the final form The final form would be felt through
meaningful relationships of th elements
and the coherent whole which reveals its
growth history. Form Follows Natural
interaction of Forces How Complexity appears? Forces:
Directional (a) & Surrounding (b) Therefore the word force as a
subjective and symbolic concept would be
applied for the” magnitude and the direction of
an action” upon the form interaction Natural What ordinarily happens by multi-directional relationship of directional & surrounding energies affecting axis and constituting parts of form Not only the final form but the procedure
through which the final form evolves and
appears, is the subject of consideration for the
theory of design naturally. Form-giving process refers to the time period in which changes occurs in order to evolve and time, as an organization of changes is Growth The growth process is actually span, where forces would interact and carryout gradual process of evolution until the final equilibrium um is reached (indirectly/ Naturally). Write the Growth Story (6 Steps) Design the base. Write the growth story of the form. Write the use story of the product. Analyze the forces. Apply design naturally principles. Balance and finalize the form. Learn the logic of complexity
to be able to think and talk about it. Complexity/ Simplicity The theory of Complexity
& FFNIF Statement = Complexity in natural forms Interaction of parts and
forces in a dynamic context A whole made up of complicated or interrelated
parts, a group of obviously related units of
which the degree and nature of the relationship
is imperfectly known Line, Plane, Volume,
texture & Color The Theory of complexity
& FFNIF statement all of the constituting elements of form have a dynamic quality. They are exposed to the forces from each other and also affect each other multi-directionally through the evolution process of form to achieve coherent and unified final composition. More realistic approach to
the concepts of growth,
tension and movement Line Plane Volume Texture Color 3 1 2 4 5 These principles are not
some dogmatic paradigms. They just provide
some general remarks about each of the
elements of forms which would have infinite
varieties of manifestations in different situations. Line changes by form Line Changes the form Convexity
Concavity Adjacent
Elements Plane Changes through its
constituting elements Convexity
Concavity Shape Edges Growth = Actions = Forces = Manifestations Volume changes through its
constituting elements Rhythm Color changes by form
and emphasize the quality
of form Edges Shape There is only one principle. Design naturally principles
Add ... Edges Convexity
Concavity Edges exercise one way road of complexity to abstraction
growth process of abstraction to complexity Joints Actions: Texture changes by form &
emphasize the quality of form No pure geometry No pure geometry Identified edges Identified edges Growth = Actions = Forces = Manifestations The Theory of Design Naturally
February, 2013
Full transcript