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Coke Freestyle

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Dustin Au

on 30 November 2009

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Transcript of Coke Freestyle

Coca-Cola Freestyle Beta Testing Proof of Concept Target Markets Campaign Idea Chief Mixing Officer vs. Coca Cola Freestyle
Mockumentary Style Shake up the mix. VS Brought to you by Delta Consulting Got what it takes to be the next CMO? Prove it. 1) Begin TV advertising
2) Machine Distribution 1) Track machine
usage
2) Track viewers Immediately Two Weeks Six Weeks National
Implementation Four Weeks 1) Analyze customer statistics
2) Focus Groups Coca-Cola Freestyle
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