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DIGITAL MARKETING

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by

Moe Kamal

on 21 September 2014

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Transcript of DIGITAL MARKETING

RETARGETING
SEARCH ENGINE MARKETING - SEM
SOCIAL MEDIA
RETENTION STRATEGY
EMAIL MARKETING
STAIRCASE
RETARGETING
$$$ 30 Days
$$ 60 Days
$ 90 Days
SEARCH ENGINE MARKETING
SEARCH ENGINE OPTIMIZATION
AFFILIATE MARKETING
SOCIAL MEDIA
SOCIAL MEDIA ADVERTISING
RADIO
TV
BILLBOARDS
PRINT & DIRECT MAIL
TRANSIT
DIGITAL CHANNELS
TRADITIONAL
CHANNELS
$$$ CHECKOUT/ THANK YOU PAGE
Keyword & ad relevancy
Offer/incentive
Call to action
Google+
Sitelinks
Top rank - quality score
SEARCH ENGINE MARKETING - GOOGLE ADWORDS
HOW DOES THIS WORK?
FREQUENCY
RECENCY
TIME
Header
Benefits
Above the fold
Call to action
Responsive
A/B Testing - Test! Test! Test!
OBJECTIVES:
Engagement
Nurturing
Retention
Research
Lead Generation/Subscribers
Customer Service
Brand Reputation
MOE KAMAL, JR

THE CONSUMER JOURNEY
ZERO MOMENT OF TRUTH
MARKETING CHANNELS
LANDING PAGE
KEYWORD RESEARCH
Themed Keywords
Specific keywords
Medium/High search Volume
Low/Medium competition
CONTENT
Create Value
Titles
Content Vehicles
Infographic
Video series
An interview
How-to guide
Q&A
Webinar
Blog post
ARCHITECTURE
Content Hub
Cross linking
ON-PAGE SEO
Internal Linking
Anchor Text
Meta Title
Meta Description
Met Keywords
Over-optimization
OFF-PAGE SEO
Relationships
Backlinks
Biggest Mistakes

Choosing keywords that are too broad
Keywords with too much competition
Keywords without enough traffic
Keywords that don’t convert
Trying to rank for one keyword at a time
SEARCH ENGINE OPTIMIZATION - SEO
Solution Providers
SOLUTION PROVIDERS
Advertising opportunities:
Promoted posts
Right column ads
Newsfeed ads - videos (new)
Custom Audiences
TOOLS
Social Media Calendar
Hootsuite
AESTHETICS
ANALYTICS
PAID ADVERTISING
Hashtags help rank on Google SERP
Promoted tweets (Pay only when users engage — clicks on a Tweet, retweets, replies, favorites, and follows)
Promoted account -( Pay only when you add a follower via your Promoted Account)
Ad objectives
Newsfeed ad
Right Column Ad
2014 PREDICTIONS
Ask the billionaire

Q & A time!
@MoeKamalJr
/in/moekamaljr/
Connect with me
+MoeKamalJr
Full transcript