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OKO!

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by

Sook Yee Ong

on 21 October 2013

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Transcript of OKO!

OKO!
The Angry Octopus
BUSINESS IDEA
Okonomiyaki
Food Truck
OKO!
MARKETING
STRATEGY
Quality
Authenticity
Value for Money
We offer:
Brand Values
SOFT OPENING

Quality
Price
Teppansan
Izakaya
Momoco
Grocery Store
PEST Analysis
T
Get reviews up
Network (Barringer, 2008)
ANGRY OCTOPUS
THE
BACK TO
THE ROOTS
Illusion
Gets
people talking
Potential to go
viral
Shock Tactics
SWOT Analysis
S
Fun Dining

Experience
Able to change location
Low Exit Barriers
Low Cost
High Differentiation
Cultural Branding
Creating a
myth
of sourcing the
best ingredient
Quality
Authenticity
Value for Money
We offer:
Brand Values
FUTURE PLANS
Expansion
"Hangry" Campaign
Instagram
YouTube
Adoption of
smart phones
Usage of the
internet
Increasing usage of
social media
1. Set the
groundwork
2. Create a
buzz
3. Get the
customers
to
love us
Develop a
loyal fan base
Japanese Food Truck
Full transcript