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Lady Gaga vs. Nicki Minaj in Promotion

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Emilee Dalenburg

on 18 March 2013

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Transcript of Lady Gaga vs. Nicki Minaj in Promotion

Social Responsibility and Public Relations greatly influences consumer buying

Branding increases awareness What we learned about Consumer behavior BUT WAIT! There’s more! Desrosiers, Kendra. "HubSpot's Inbound Marketing Blog." 4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand. HubSpot Inc., 6 July 2011. Web. 03 Mar. 2013. <http://blog.hubspot.com/blog/tabid/6307/bid/18641/4-Reasons-Why-Rapper-Nicki-Minaj-Should-Manage- Your-Brand.aspx>.
Garton, Christie. "USA TODAY." Kindness: Charity, Philanthropy, & Social Responsibility. USA Today, 20 May 2011. Web. 13 Mar. 2013. <http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/05/to-help-keep-kids-in-school-nicki-minaj-acts- as-principal-for-the-day/171203/1>
"HELLO! Homepage, The Place for Daily Celebrity, Fashion and Beauty News." Ricky Martin and Nicki Minaj Team up for Charity. HELLO!, 29 Feb. 2012. Web. 03 Mar. 2013. <http://www.hellomagazine.com/celebrities-news-in-pics/29-02-2012/9/celebrities/>.
Jeffries, David Rovi. "About Nicki Minaj." Nicki Minaj Bio. MTV, n.d. Web. 21 Feb. 2013.

"Lady Gaga - Fame - Full Official Commercial (New Perfume Film)." YouTube. YouTube, 14 Sept. 2012. Web. 12 Mar. 2013. <
"Lady GaGa Awards." AceShowbiz. N.p., n.d. Web. 12 Mar. 2013.
<http://www.aceshowbiz.com/celebrity/lady_gaga/awards.html>.
"Lady Gaga Biography." Bio.com. A&E Networks Television, n.d. Web. 12 Mar. 2013. <http://www.biography.com/people/lady-gaga- 481598>.
"Lady Gaga Net Worth." RSS. N.p., n.d. Web. 12 Mar. 2013. <http://www.celebritynetworth.com/richest-celebrities/singers/lady-gaga- net-worth/>.
"List of Awards and Nominations Received by Nicki Minaj." Wikipedia. Wikipedia, n.d. Web. 25 Feb. 2013. <http://en.wikipedia.org/wiki/List_of_awards_and_nominations_received_by_Nicki_Minaj>.
Mintz, Zoe. "Lady Gaga Visits Terminally Sick Girl In Chicago Despite Canceling Tour Due To Hip Injury (PHOTO)." The Huffington Post. TheHuffingtonPost.com, 14 Feb. 2013. Web. 12 Mar.
Nicki Minaj And Lil' Wayne Announce Tour Dates!" PerezHilton RSS. N.p., 25 Jan. 2011. Web. 11 Mar. 2013. <http://perezhilton.com/2011-01-25- nicki-minaj-and-lil-wayne-announce-tour-dates-for-i-am-music-ii>.
2013. <http://www.huffingtonpost.com/2013/02/14/lady-gaga-visits-terminally-ill-child-_n_2689610.html>.
"Nicki Minaj Biography." Bio.com. A&E Networks Television, n.d. Web. 21 Feb. 2013.

"Nicki Minaj Net Worth." RSS. Celebrity Networth, n.d. Web. 25 Feb. 2013 Work Cited Conducted the survey on broader demographics

Conducted more research on the type of genre consumers like

Used Survey Monkey Improvements Survey: General Information Thesis

STPs (P1 & P2)

P – Promotion!

Survey Results

Perceptual Map

Analysis/ Suggestions

“Our Takeaways”

Questions Anyone? We Will Focus On… Similar Scenario

Recommendations
-Survey a wider range of age and sex
-Market in department stores
-Charitainment Recommendations Lady Gaga vs. Nicki Minaj

Similarities:
-- MAC Cosmetics – HIV/AIDS
-- Perfume
--Relief efforts
-- Avant Garde style P = Promotion ? Conclusion Recap 150 Million VS. 20 Million Thesis statement: A successful promotion campaign improves the bottom line




Supported by our STP and Perceptual Map analysis Nicki Minaj Three Key Question:

- Who?
- How many?
- How to select them?

Response Ratio: 15/21 Social Responsibility: Hurricane Sandy, Born This Way Foundation (BTWF)
Charitainment : Haiti earthquake Lady Gaga Differrentiation cont. Nicki Minaj Born:December 8, 1982 and raised in Trinidad until she was five years old, then moved to NYC
Grew up with a very abusive father
Went to LaGaurdia School of Music: pursued acting
Discovered by CEO of Dirty Money by her MySpace page
Connected with Lil Wayne - featured on some of his mixtapes in 2007
Signed record deal with Young Money in 2009
Gorilla Marketing herself through other artist’s songs she was featured Born: March 28, 1986 in Yonkers, New York
Her name: from a Queen song, “Radio Ga-Ga”
Her debut album:
Fame in 2007
2007: began working at Interscope Records as a songwriter Ex: Britney Spears, NKB Lady Gaga Did you know? Nicki Minaj: Onika Tanya Maraj

Collaborated in beginning with Lil’ Wayne in 2007

She apparently played the Clarinet in High school, but she doesn’t perform with it.

She attended LaGuardia School of Music and Art and Performing Arts for highschool.

Net worth: $20 Million

Fan Names: Barbies (Barbz) Lady Gaga: Stefani Joanne Angelina Germanotta

Collaborated in beginning with Akon in 2007

She has been playing the Piano since she was 10 years old

She was accepted to Julliard School in Manhattan at age 11, but attended a private Catholic school instead. She later went to the Tisch School of Arts for college.

Net worth: $150 Million

Fan Names: Monsters Analysis People who buy their make-up in a department store typically purchase their music online and favor the artist due to reputation.

Equally, People who buy their make-up in a specialty make-up store typically purchase their music online and favor and artist due to popularity among peers. Lady Gaga official Fame perfume commercial Nicki Minaj Pink Friday Perfume Official commercial Current Examples P Thesis: A successful promotion campaign improves the bottom line Promotion – How you communicate value to your target market.
-- Includes:
Including traditional and social media, advertising, public relations, direct sales and marketing (Brand personification) Developed personas: Roman Zolanski and Harajuku Barbie
In 2010, she was the first to have 7 top 100 songs on the Billboard chart
She released her first complete album Pink Friday in November 2010
Since 2009, she’s won titles such as: Best Female Hip Hop Artist [2011 & 2012], Best R&B/Hip Hop Artist [2012] , Favorite Hip Hop/Rap Album – Pink Friday [2011 & 2012]... Nicki Minaj Presented By:
Cecilia Mendoza
Emilee Dalenburg Who Would YOU Want to Work for? Nicki Minaj Perfume
MAC Viva Glam
BrushBuddies –
singing toothbrush
Gaga Workshop Lady Gaga Differentiation cont. Nicki Minaj Concerts – U.S and International Lady Gaga Differentiation X= Method of obtaining music
Y= Major influences on buying music
Locations of purchasing Makeup:
Department store Discount store Online Specialty Makeup store Catalog Hosted Parties Store Consumer Buying: Makeup and Music Friends Celebrity Status Artwork Design Popularity Among Peers Reputation Fashion Style Online Concerts - U.S. and international Viva Glam
Perfume
Kmart collection
O.P.I. nail polish collection Social Responsibility: Get Schooled, aid New York Hunger, Nicki Barbie - Project Angel Food
Charitainment: Album collaboration with Rhianna for Japan Earthquake Library Not at all
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