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Copy of Advertising on Twitter

School project

Stefania Baciu

on 13 May 2013

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Transcript of Copy of Advertising on Twitter

Twitter How did it all start? Twitters` founders are Jack Dorsey, Evan Williams and Biz Stone. These people started from the idea of building a sending SMS system to several people. It was meant to be used in the company they were working at the time, Odeo. The name was inspired from , a photo-sharing service. Twitter was created in March 2006 and it was launched 4 months later. How does it work? Twitter is the second largest social media network used in the world. It can be used to send messages to a group of people.
It has an availability of 140 characters to spread your ideas and thoughts. Why 140 characters? Because an SMS has 160 characters and the last 20 are for the username. You create an account and you start tweeting. You can ”follow” your friends, coworkers, public figures, international stars and even companies or agencies. Advertising on Twitter Pros vs Cons Twitter is easy to join. Twitter is easy to use. Twitter is Democracy Twitter can be anonymous Twitter can be automated Twitter offers free Widgets and Apps Ok, so now, how do you advertise on Twitter? Ever since its beginning, Twitter showed a huge potential for advertising.
For now, there are only 3 ways through which you can advertise on this social network. 15 business benefits 1. Monitor real-time conversations 2. Extend customer service 3. Offer helpful links and headlines 4. Catch problems early 5. Break through communication barriers with tweets 6. Run special deals and promotions 7. Build your personal brand 8. Find new business contacts 9. Enhance business relationships 10. Boost your visibility on search engines 11. Use tweets as real-time testimonies 12. Find public validation 13. Take advantage of PR opportunities 14. Host a tweet-up 15. Keep up on news and trends 12 tips for a succesful Twitter campaign 1. Know your industry and analyze your competitors 2. Support your tweets with blog posts 3. Promote fresh content 4. Create a list of useful messages 5. Answer questions 6. Be responsive 7. Create affiliations 8. Reward your supporters 9. Place twitter buttons on your website 10. Create special offers 11. Build landing pages for twitter users 12. Be cool & honest Twitter is everywhere!
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