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CONNECTIONS

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Sputnik5 by Innovation Lab

on 17 April 2018

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Transcript of CONNECTIONS

Mercedes Bionic Car
The Streetlight Effect:
The principle of the drunkard's search
, A. Kaplan (1964)
CONNECTIONS
“Disciplinary Science is dead.
It’s gone!”
Tapping into the unknown unknowns
1. Extreme motivation
2. Ahead of "market"
3. Unknown to base
Better strategic fit
Novelty
IP Protection
8 x Sales
+
=
ANALOGIES
Any old map?
Mountains look the same?
Direct Sales Model
Supply Chain
Customization
Ease-of-shopping
90% of “new” and successful business models are rooted in either:
- BM pattern from other industry
- BM from other org in same industry
- Combo of 2 existing BM’s
"...decision making, perception, memory (WM & LTM), creativity, emotion, explanation, identification, general cognition..."
Habitual Thinking
Analogy Awareness
Memory & Intuition
Bridging knowledge domains and uncovering the unknown unknowns.
Why it matters and how to do it.
1. Describe
2. Search
3. Map
4. Transfer
5. Validate
6. Prototype

LEAN MANUFACTURING!
- KANBAN (Shelf-stocking in supermarkets)
- ANDON CORD (Bus passenger pulling cord)
Facebook RDDC - IKEA Flat Pack
1. Describe
2. Search
3. Map
4. Transfer
5. Validate
6. Prototype
Recipe
Full transcript