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My Prezi-Rezi

This is a virtual version of my resume created with Prezi.com. Use the "Play" and "Arrow" button to zoom through to each section.
by

Ash

on 21 February 2014

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Transcript of My Prezi-Rezi

University of Missouri-Columbia
Graduated: 05.06
Cdigix: 11.05 - 08.06
Campus Marketing Manager
That's Me!
"Hi!"
Internship
Managed all aspects of successful new product launch on the campus of the University of Missouri

Coordinated campus-wide marketing campaign and on-site promotions of Ctrax music store

Employed viral marketing techniques through involvement with campus offices and organizations
Sequence: Strategic Communications
Bachelor of Journalism
Minor in Sociology
Weintraub Advertising: 09.07 - 09.10
Copywriter:
Account Executive:
Relevant Experience
Irrelevant Experience
Groups and Organizations
(Not Entirely)
Zeta Tau Alpha
Alpha Psi - Mizzou
Treasurer
Programming Council
New Greek Education Leader
Homecoming Liaison-Campus Decorations
Greek Week Liaison-Fling Director
Amini's: 01.07 - 08.07
Gateway Pet Guardians
11.09 - Present
pUBLIC rELATIONS
Vice President, Board of Directors
Big Brothers Big Sisters
Of Eastern Missouri
Mentor (Big Sister)
Volunteer Face Painter Extraordinaire
I've worked at Restaurants
-Faye's Bakery
-Applebee's
-Peggy Jean's Pies
In Retail
Abercrombie & Fitch
Amini's Home, Rugs, and Game Room
In Promotions
West One Promotions
(Non Profit)
Capstone Project: Alzheimer's Association
Mid-Missouri Chapter
Created an awareness campaign for the Alzheimer's Association of Mid-Missouri that included:
Event Planning
Collateral materials
Development
Public Relations
On site promotions throughout Saint Louis for various brands
Geico
Executive Assistant to the CEO
Advertising Coordinator
Contact for all advertising related inquiries
-Print, Direct Mail, Magazine
Maintained customer lists
Designed Marketing Materials for non-profit partnerships
Designed in-store signage
Graphic design for special orders
(Grant Wistrom has a shuffleboard table in his house with my design on it. Pretty nifty. http://en.wikipedia.org/wiki/Grant_Wistrom)
Ran errands, answered the phone, took messages, scheduled meetings, and any other necessary requests
(This man trusted me with a key to his house and keeping his Escalade overnight. I must be very trustworthy!)
Coordination and supervision of clients yearly advertising placement
Market research
Media planning, budgeting
Production management of TV, Radio, Web, and Print ads
Client wrangler
Creative Concepting
Proofreading
Scripting for TV and Radio
Web copy
Direct mail copy
Brochure copy
Trade show materials
Product names and descriptions
Catalogs
Presentations
Press releases
Social Media Management
Blogs:
-Wordpress, Blogger

Social Networking:
-Facebook,Twitter, Linked-In

Social Bookmarking:
Digg, Declicious
Website content (wordpress)
SEO, Social PR, Google AdWords
Write and distribute press releases
Contribute to blog
Social media management
-Twitter, Facebook, Jumo, Youtube
Event Planning (Fundraising)
Email marketing campaigns
Production Coordinator
Account Coordinator
Copywriter
Organized production of radio and television spots

Supervised video shoots and editing sessions
Wrote scripts for radio, website copy, brochures

Wrote presentations

Wrote and pitched press releases to local and national publications

Proofread all print advertisements
Point of contact between clients and agency

Answered client questions and general account maintenance
Jamison Irish Whiskey
Absolut Vodka
College Quarterback Challenge
09.06 - 01.07
Contact me
(Keep going)
Skills
"You know, like nunchuck skills, bow hunting skills, computer hacking skills... "
Employers only want people who have great skills.
I have a Black belt in...
Prezi
PowerPoint
I'm pretty good at...
I've dabbled in...
Illustrator
InDesign
Quark
HTML
Excel
Wordpress
Photoshop
securing locations and shooting schedule
coordinating shot lists
Setting up shots with camera man (and sometimes appearing in them...)
editing direction
Spot approval and delivery
Duties Included:
Video Production
Script writing
Coordination of radio recording and production (and sometimes contributing my voice talents...ha!)
spot approval and delivery
Radio Production
What kind?
Television commercials

Infomercials

Marketing videos
User Experience
Client Relations
Event Planning
Wild Turkey
Grey Goose Vodka
New Amsterdam Gin
Kahlua
Patron XO Cafe
Malibu
Association Management
Roofing and Siding Contractors Alliance
Building Owners and Managers Association - St. Louis Chapter
Association for Corporate Growth - St. Louis Chapter
St. Louis Forum
Assist in day to day administrative and communication operations of various organizations including nonprofit associations:
Duties include:
Website maintenance
Database management
Accounts payable and receivable
Event planning and organization
Authoring newsletters and email blasts
MS Access
American Honey
Trade shows
Seminars
Luncheons
Golf tournaments
Holiday parties
Landed a feature story in the September 2010
edition of Bark Magazine.

Grew Facebook fan base from 300 to 2,000 in one year using a combination of traditional PR and social media.

Implemented and manage a team of social media posters and bloggers.

Write and design bi-monthly newsletter.

Improved Gatewaypets.com search relevance from lower than page 12 to page one for key search terms.

Implemented Google Grants Adwords campaign to drive traffic to Gatewaypets.com.

Wrote and directed popular Public Service television spots.
Successes
Facebook
LinkedIn
Twitter
AdWords
Traditional PR
Demand Solutions: 10.10 - 04.13
Media Relations Manager
Social Media Manager
Linked-In
Twitter
Facebook
YouTube

Media Relations Manager
Press Releases
Awards Nominations
Online Content Manager
Search Engine Optimization
Inbound Linking Strategy
Email Marketing Content
Website Content Management
DS Magazine
Editor in Chief
Writer
Trade Shows
On-Site Event Coordination
Youtube
SEM
MS CRM
Kappa Omega - SLU
Advisory Board
External Recruitment Adviser
Pinterest
Google+
SEO
Modex
Email Marketing
Blogging
Content Marketing
Strategy
Trade Show Strategy
Google Analytics
Smarty Had A Party
Social Media Specialist - 04.13 - 12.13
Responsible for content and social media strategy, creation, development, and execution via business to consumer social media platforms and company blog for Smarty Had A Party, a St. Louis-based E-commerce party supplies company.
Work closely with the promotions team to create effective, cohesive digital marketing campaigns that span across multiple digital channels.
Coordinate photo shoots and styling, write optimized blog and social media posts.
Review blog and social media performance via various analytics platforms.
Also responsible for blog and social media photo editing and graphic design.
The Smarty Blog
http://blog.smartyhadaparty.com/upscale-sec-football-tailgate/
http://www.gatewaypets.com
Digital Marketing Consultant
12.13 - Present
Independent digital marketing consultant helping businesses and nonprofits create effective content strategy, improve website traffic, and develop engaged digital communities. www.ashleykleffer.com

2014 #STLSocialGood Conference Featured Keynote Speaker
5 Tactics to Build Social Momentum
Instagram
www.ashleykleffer.com
Full transcript