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Cdigix: 11.05 - 08.06
Campus Marketing Manager
Managed all aspects of successful new product launch on the campus of the University of Missouri
Coordinated campus-wide marketing campaign and on-site promotions of Ctrax music store
Employed viral marketing techniques through involvement with campus offices and organizations
Sequence: Strategic Communications
Bachelor of Journalism
Minor in Sociology
Weintraub Advertising: 09.07 - 09.10
Groups and Organizations
Zeta Tau Alpha
Alpha Psi - Mizzou
New Greek Education Leader
Homecoming Liaison-Campus Decorations
Greek Week Liaison-Fling Director
Amini's: 01.07 - 08.07
Gateway Pet Guardians
11.09 - Present
Vice President, Board of Directors
Big Brothers Big Sisters
Of Eastern Missouri
Mentor (Big Sister)
Volunteer Face Painter Extraordinaire
I've worked at Restaurants
-Peggy Jean's Pies
Abercrombie & Fitch
Amini's Home, Rugs, and Game Room
West One Promotions
Capstone Project: Alzheimer's Association
Created an awareness campaign for the Alzheimer's Association of Mid-Missouri that included:
On site promotions throughout Saint Louis for various brands
Executive Assistant to the CEO
Contact for all advertising related inquiries
-Print, Direct Mail, Magazine
Maintained customer lists
Designed Marketing Materials for non-profit partnerships
Designed in-store signage
Graphic design for special orders
(Grant Wistrom has a shuffleboard table in his house with my design on it. Pretty nifty. http://en.wikipedia.org/wiki/Grant_Wistrom)
Ran errands, answered the phone, took messages, scheduled meetings, and any other necessary requests
(This man trusted me with a key to his house and keeping his Escalade overnight. I must be very trustworthy!)
Coordination and supervision of clients yearly advertising placement
Media planning, budgeting
Production management of TV, Radio, Web, and Print ads
Scripting for TV and Radio
Direct mail copy
Trade show materials
Product names and descriptions
Social Media Management
Website content (wordpress)
SEO, Social PR, Google AdWords
Write and distribute press releases
Contribute to blog
Social media management
-Twitter, Facebook, Jumo, Youtube
Event Planning (Fundraising)
Email marketing campaigns
Organized production of radio and television spots
Supervised video shoots and editing sessions
Wrote scripts for radio, website copy, brochures
Wrote and pitched press releases to local and national publications
Proofread all print advertisements
Point of contact between clients and agency
Answered client questions and general account maintenance
Jamison Irish Whiskey
College Quarterback Challenge
09.06 - 01.07
"You know, like nunchuck skills, bow hunting skills, computer hacking skills... "
Employers only want people who have great skills.
I have a Black belt in...
I'm pretty good at...
I've dabbled in...
securing locations and shooting schedule
coordinating shot lists
Setting up shots with camera man (and sometimes appearing in them...)
Spot approval and delivery
Coordination of radio recording and production (and sometimes contributing my voice talents...ha!)
spot approval and delivery
Grey Goose Vodka
New Amsterdam Gin
Patron XO Cafe
Roofing and Siding Contractors Alliance
Building Owners and Managers Association - St. Louis Chapter
Association for Corporate Growth - St. Louis Chapter
St. Louis Forum
Assist in day to day administrative and communication operations of various organizations including nonprofit associations:
Accounts payable and receivable
Event planning and organization
Authoring newsletters and email blasts
Landed a feature story in the September 2010
edition of Bark Magazine.
Grew Facebook fan base from 300 to 2,000 in one year using a combination of traditional PR and social media.
Implemented and manage a team of social media posters and bloggers.
Write and design bi-monthly newsletter.
Improved Gatewaypets.com search relevance from lower than page 12 to page one for key search terms.
Implemented Google Grants Adwords campaign to drive traffic to Gatewaypets.com.
Wrote and directed popular Public Service television spots.
Demand Solutions: 10.10 - 04.13
Media Relations Manager
Social Media Manager
Media Relations Manager
Online Content Manager
Search Engine Optimization
Inbound Linking Strategy
Email Marketing Content
Website Content Management
Editor in Chief
On-Site Event Coordination
Kappa Omega - SLU
External Recruitment Adviser
Trade Show Strategy
Smarty Had A Party
Social Media Specialist - 04.13 - 12.13
Responsible for content and social media strategy, creation, development, and execution via business to consumer social media platforms and company blog for Smarty Had A Party, a St. Louis-based E-commerce party supplies company.
Work closely with the promotions team to create effective, cohesive digital marketing campaigns that span across multiple digital channels.
Coordinate photo shoots and styling, write optimized blog and social media posts.
Review blog and social media performance via various analytics platforms.
Also responsible for blog and social media photo editing and graphic design.
The Smarty Blog
Digital Marketing Consultant
12.13 - Present
Independent digital marketing consultant helping businesses and nonprofits create effective content strategy, improve website traffic, and develop engaged digital communities. www.ashleykleffer.com
2014 #STLSocialGood Conference Featured Keynote Speaker
5 Tactics to Build Social Momentum