Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Indigo

Business Template
by

Sarah K

on 18 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Indigo

Distribution Channels
Retail Positional Matrix
Retail Classification
Company Overview
• Indigo Books and Music is a Canadian book, gift, eBook, magazine, CD and toy retailer

• Public Company

• Founded in 1996

• Entered Quebec market in 2006

• Founded it's website in 2001



Wheel of Retailing
Price
Under average in Toys
Above average in Lifestyle products
Above average in Electronics
Above average in Books
Above average in eBooks
Lower prices for fidelity card holders
Retail Communication
Gift cards
Loyalty cards
Coupons
Promotion codes
Cash back policy
Sales promotions
Free shipping for sales of $25+
Indigo Love of Reading Foundation
Social media updates
Store Location
Merchandise
Books
Toys
Electronic reading devices
Electronic books
Home products
Baby products
Electronic products
Gift cards
Lifestyle products
Retail Life Cycle
Market share
Early growth
Accelerated Development
Maturity
Decline
Growth
Decline
Recommendations & Challenges
Thank You
We are now open to questions
1. Outlet start with:
low prices
low margins
low status
2. Outlet now has:
3. Outlet now has

New form of outlet enters retailing environment with characteristics of outlet in box 1
higher prices
higher margins
higher status
still higher prices
still higher margins
still higher status
Passage of time
Outlet adds services
Outlet adds more services
Superstore channel 1.4% revenue decrease
Small format channel 7.4% revenue decrease
Other 9.7% revenue decrease

due to lower book, eReader and loyalty card sales
Online channel 11% revenue increase
Challenge:
Discourage customers from moving to square 1 or to other square 3 competitors
Superstores (Chapters, Indigo & World's Biggest Bookstore)
Small format stores (Coles, Indigospirit, SmithBooks & The Book Company)
Online web portal
Other
Retailing Mix
Agenda
- Company Overview
- Distribution Channels
- Retail Classification & Positioning Matrix
- Retailing Mix
- Wheel of Retailing
- Retail Life Cycle
- Challenges & Recommendations
Gabriel González Maltés, Irina Chalaguina, Sarah Kaidbey, Sébastien Desforges, Sammy Jundi and Shehryar Bajwa
Analyze Indigo's current retail strategy
Ownership:
Corporate chain



Service Level:
In stores - Limited
Online - Self-Service



Assortment:
Books - High breadth, high depth
Electronics - Medium Breadth, Low Depth
Toys - Medium Breadth, Medium Depth

Price:
Books – Low/Moderate
Electronics – High
Toys – Low/Moderate
Broad
Narrow
Low
High
Broad
Narrow
Low
High
Broad
Narrow
Low
High
Value Added
Breadth
Amazon
Indigo
Best Buy
Indigo
Indigo
Barnes &
Noble
Online retailing
Books
Electronics
Indigo uses a wholesaler distribution chain

New warehouse management system introduced in 2010
HQ located in Toronto
Distribution center located New York and two located in Ontario (retail and online)

Website redesign in 2013

Integrated planning system implemented in 2014
Producer
Wholesaler
Distribution Centers
Retailer
Continue adaptation to digital age
Increase eBooks competitiveness
Online retailing focus
Reorient strategy?
Integration of multichannel retailing
Introduction of eBooks is causing their printed book sales to suffer
4.
Canadian online retail sector has 17.4% growth in 2014 2019 forecast growth of 68.9%
Full transcript