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Iowa Core

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by

Blair Nelson

on 26 April 2010

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Transcript of Iowa Core

-noun
a structure spanning and providing passage over a gap or barrier, such as a river or roadway
something resembling or analogous to this structure in function
bridging in education: a teacher helping students make connections between what they are studying and real-life, out of school experiences
-verb
to reconnect or reduce distance between
-synonyms
tranverse, cross, vault, link, connect Our agency offers innovative and achievable solutions Bridge [brij] Introduce agency members combined talents to create a strong foundation for the AEAs to shape a cohesive message regarding the Iowa Core, its features and its benefits dedicated to building connections across the state of Iowa Situation Analysis Campaign Goal Increase public support for the Iowa Core 1. Increase teacher awareness of the Iowa Core to 90 percent by June, 1, 2011
2. Increase parent awareness of the Iowa Core to 90 percent by June 1, 2011
3. Obtain 3.6 million media impressions containing key messages in major newspapers by end of 2010-2011 school year The Iowa Core seeks to prepare Iowa's students for an increasingly global society by setting a high standard of achievement.
Parents and Guardians
Teachers and Educators
Students
Community Leaders and Influentials
Parents and Guardians
Teachers and Educators
Community Leaders and Influentials
Students 1. Create uniformity in communications regarding the Iowa Core to reduce confusion

2. Increase communications with teachers about the features and benefits of the Iowa Core

3. Communicate the immediate benefits of the Iowa Core to high school students

4. Equip school administrators and other community leaders to be advocates of the Iowa Core

5. Generate Media Coverage on the features and benefits of the iowa Core Create uniformity in
communications regarding the
Iowa Core to reduce confusion

Tactics:

Implement new logo and slogan for the Iowa Core

Streamline web presence

Improve search engine optimization for AEAs and the Iowa Core

Utilize AEA Iowa Core Communications Intern to manage communications on the Iowa Core Increase comunications with teachers about the features and benefits of the Iowa Core

Tactics

Offer teacher in-service day on the Iowa Core in preparation for 2010-2011 school year

Offer materials for teachers to use during parent conferences Communicate the immediate
benefits of the Iowa Core to
high school students

Tactics

Offer high school students information on the Iowa Core

Generate social media using "I Am an Iowa Core Scholar" competition

Utilize students groups for educators to receive immediate feeback on the Iowa Core Equip school adminstrators and other community leaders to be advocates of the Iowa Core

Tactics

Utilize targeted e-newsletter for education adminstrators to keep them informed on the Iowa Core

Inform local business leaders and influentials about the benefits the Iowa Core will bring to the future workplace

Educate the public on the Iowa Core at PTA and school board meetings
Generate media coverage on the features and benefits of the Iowa Core

Tactics

Distribute media kits to target media

Hole press conference in August 2010 to draw attention to the Iowa Core at the start of the new school year

Generate social media presence May 2010

Start Campaign
Implement new logo and slogan
Begin consolidating websites to prepare for media representatives
Kick off social media campaign June 2010

Send out media kits to targeted media contracts
Prepare for press conference; send pitch letters and press releases
Post application for internship Timeline July 2010

Send media invitations to press conference
Hold teacher in-service day August 2010

Select intern/intern begins working
Press conference
Show video and give presentations at school board/PTAmeetings September 2010

Hold high school assemblies
Recruit students for interactive workshops
Launch new websites
begin emailing weekly e-newsletter to principals and superintendents October 2010
Parent/teacher conferences
Announce social media scholarship contest
Begin holding monthly interactive workshops November 2010

Post new videos to YouTube channel
Begin utilizing social media more, now that significant followers have been secured December 2010
Hold teacher in-service day to prepare for following semester/quarters January 2011

E-mail brochures to business leaders February 2011

Deadline for social media scholarship contest entries March 2011
Announce social media scholarship contest winner April 2011

Post application for summer internship May 2011

Host end-of-year school board/PTA meeting to review achievements
Select summer intern June 2011

Evaluate success of campaign
Campaign ends Budget Evaluation Plan
to Outside Inside Client Strengths Support
Teacher Awareness
Common Standard of Achievement S W O T Weaknesses Implementation timeline
Evaluation
Perceptions Models for success
Real world preparedness
Statewide benefits
National leadership Threats Resources
Public Perception
Resistance to change
Local control Why Students? Objectives Key Messages Target Audiences Strategies 5 1 2 3 4
Full transcript