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Copy of AS Media G322 Institutions & Audiences

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D Moore

on 14 February 2013

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Transcript of Copy of AS Media G322 Institutions & Audiences

Institutions & Audiences
The Film Industry The Media Includes... Radio
Popular Music
Video Games However... Because of CONVERGENCE we cannot think of them as separate industries.

"Convergence" means:
"technologies coming together"
and "diversification" Technologies Coming Together Put images here of older media technologies, such as TV, cinema, radio, etc. and then of an iphone Diversification This refers to media industries producing and distributing media products across several media TASK: "Doctor Who" Convergence "Doctor Who" is a television programme broadcast on BBC ONE. What other "Doctor Who"-related media products are available? "Doctor Who" Convergence BBC terrestrial broadcast
BBC digital broadcast
Sky/Virgin 'on demand'
Big Finish audio
BBC7 radio
Doctor Who Adventures
Doctor Who Magazine
Youtube (including clips from programmes, related clips, user-generated films)
Novels Question Is the other material dependent on "Doctor Who" still being broadcast on BBC1?


Would the other material still be produced if "Doctor Who" was no longer broadcast on BBC1? Answer No.
Between 1989 and 2005 there was no new series of "Doctor Who" broadcast.

However every month there were magazines, books and audio CDs published.

These helped to "keep the flame alive" amongst fans during this period. What Is The Media? What Is An Institution? An INSTITUTION is a company or organisation that provides media content, whether for profit, public service, or another motive.

Examples: BBC1, IPC Media Task Find 2 media institutions for each of these forms of media, plus a media product it produces:

Video Games
Radio What Is A Consumer? A CONSUMER is someone who CONSUMES media products - i.e. a consumer is an audience member.

What media products do you like to consume? Consumers as Producers In the 21st Century, consumers are now able to be producers and distributors. For example, someone who films something on their phone is a producer. If they then upload their video to Youtube they have become a distributor. Youtube is then the exhibitor. In This Unit We Will Consider Issues Of: Ownership (who owns what and the implications of this)
Convergence (technologies coming together / diversification)
Technologies (the tools used to produce, distribute and exhibit media products)
Globalisation (the process that allows companies to operate internationally)

Including how these are changing
We will then focus in on one media industry - film Ownership - The Big 6 General Electric
Walt Disney
News Corp.
Time Warner
CBS Task: The Big 6 Each student should take one of the Big 6

Find out what companies they own
- in the USA
- in the UK
- in other parts of the world What are the implications of the media being owned by so few companies?

HINT: Are you ever influenced by the media? Convergence We have considered convergence when discussing "Doctor Who". What does convergence mean? Technology Technology consistently develops, changing all our lives
The development from analogue technology to digital technology has made the production and distribution of media products very cheap and very easy, to the extent that anyone can now do it. Globalisation The process that allows companies to operate internationally.

A company which provides an excellent example of globalisation is McDonald's.

Read this article about McDonald's and globalisation - it gives a good set of arguments for and against it. http://www.tinyurl.com/mcglobali Globalisation Globalisation is often considered to be a bad thing, as companies ride rough-shod over local culture.

For example, in the past before cable TV, satellite and even before TV, people generated their own culture. With the development of television, culture and news was generated within countries for the consumption of the local population.

With the development of globalisation, the media giants are imposing news and culture internationally. It is usually cheaper to buy in foreign programming than it is to make programmes locally.

Reading task: http://tinyurl.com/mediaknowallglob Film - Audiences Task 1: Make a list of all the places/ways that you can see films (i.e. not just cinema).

Task 2: Note down which of these you have personally used.

Task 3: Note down reasons why you choose to see a particular film.

Task 4: Who do you see films with? Is this different depending on the location?

Task 5 - Homework:
Talk to older family members and find out what their memories are of cinema-going/film-watching as a young person. How were their experiences different to yours? Audiences Are Changing There has been a shift in the way that audiences experience films.

There has also been a shift in the way that audiences interact with films.



THEN SHOW SOME FAN EDITS OF TRAILERS and discuss fan edits of complete films.
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