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Transcript of REVLON Inc.
ZAHEEN SHARAR SAYEEF
MIR MUDDASSIR AHMAD
SARAFA MAHJABEEN AHMED SWOT ANALYSIS WEAKNESSES OPPORTUNITIES THREATS STRENGTHS Woman's hair color: Significant increase in market share
Alliance with MacAndrews & Forbes Holdings
Breast Cancer Awareness campaign
Globalization of the company's manufacturing & distribution efforts
High investments in R&D Quality management
Strategic issues: Segment Target Positioning
Debt to Equity ratio
Personal care brands in USA
Lack of local responsiveness
Too many weak brands S W O T Tough competition
Retailers reducing inventory levels
Declining value of USD Emerging markets: Teens, young adults, working women, baby boomers, men
Increasing net sales in international markets
Bottom of Pyramid markets GROWTH STRATEGY Personal selling in China
Bottom of Pyramid markets following Unilever's success story
Affordable product lines for male consumer segment PRODUCT DIVERSIFICATION Introduce product lines for teenage girls, working women LOW COST STRATEGY Flatter hierarchy: Restructuring costs
Divesting poor brands
Cut down unpopular faces of Revlon
Keep expensive brands limited to professional saloons: Cut down in retailing, wholesaling and warehousing costs. BRANDS OF REVLON Star Question Mark Cash Cow Dog Revlon Brand, Flex,
Expert Effect Charlie, Jean Nate Color Ultima, Ultima II,
Almay, Colorstay Mitchum, Colorist INNOVATION Types of products considering skin type
Reduce power distance: Balancing cost & quality VALUE CREATION Personalized Customer Service
Kit Wedding hit, traveling kit etc DEALING WITH COMPETITORS Global market expansion to deal with dollar crisis
Personalize advice on the websites
Competitive market positioning
'Be ALLLLL you wanna be...'
Get involved with other feminine products: Jimmy Choo, Nokia Lumia Pink, Sony Vaio
Use more relevant models REDUCING MANUFACTURING PLANTS..A GOOD IDEA?? Transportation cost will increase
Lower units of production
Coordination processes should be improved
Preference varies along with climate, location etc. TO OVERCOME.... Keep one plant for regions with similar markets REFERENCES http://www.revlon.com/Revlon-Home/Products/Lips/Lipcolor.aspx
http://www.studymode.com/essays/case-study-revlon-689894 DEALING WITH COMPETITION