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Writing Content: Subject Lines and Content

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Marni Wedin

on 10 February 2015

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Transcript of Writing Content: Subject Lines and Content

Today's session brought to you by these resources:
Mail Chimp
Find an Enticing Subject Line
Today's session
Mobile Activity
Campaign Deconstruction
Writing Presentation
Subject Line Activity
Reverse Subject Line Activity
Writing Great Content
Subject Line Best Practices
Straight forward
No spammy practices (all caps, exclamation points, 'free', etc)
Spark curiosity
Varied (especially for newsletters)
Concise: 50 characters or less
Deliver what you promise
Use your name in "from"
Experiment and Test (read more on A/B Testing)
Writing Content: Subject Lines and Content
Marketing Profs
A/B Testing

Email Writing Best Practices
Original and fresh
Relevant, valuable content
Highlights benefits
Adds a personal touch
Natural voice (be human)
Has personality
Tells stories
Varied, not formulaic
Uses visuals
Call to action!!
Clean, easy to read layout
Look and feel is consistent with brand
Activities & Practice
Subject Line Activity
Reverse Subject Line Activity
Deconstruct Great Email Copy
With a partner, compare and contrast the email copy best practices in the emails you chose to examine.
Full transcript