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Transcript of Tweener
They're a transitional group
They were more leaders.
They were also known as the lost generation
They were also called Cuspers or Generation Jones Characteristics of Tweeners The Brady Bunch
School House Rock
Electrowoman and Dynagirl
Bell Bottoms Interest of this Age group Source of Income The Vietnam War was still going and it end in 1968.
John F. Kennedy's efforts to build a new economy.
In 1965 inflation picked up slightly, but the unemployment rate was 1.4
Civil right was also a big economic concern.
The United States also turned into a drug induced revolution against traditional American values. Social and Economic Concerns Important Issues Regarding
Products From Ages 25-34 Tweeners made $23,652
During this generation, any job was available for anybody with experience. Now and Laters
Bell bottom pants
Skinny Dip Perfume
Banana Bikes Majority of Shopping Halter Tops
Space Sticks Specifics Products Targeted It was all about what was hot.
Everyone wanted to have the latest gear, such as: Bell bottoms, Tight pants, Hip Huggers, and Halter Tops How would this age group typically make consumer decisions regarding
purchases? Cars: Shelby Daytona Coupe
Ford F100 Stimulated Purchase in this
Age group They focused on their looks and how they dressed, just like Generation X.
They also based things on by how it effected their well being.