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History of Graphic Design - Arts & Crafts + Art Nouveau

Assignment 1

Beverly Wong

on 2 May 2013

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Transcript of History of Graphic Design - Arts & Crafts + Art Nouveau

INFLUENTIAL FIGURES HISTORY Arts & Crafts Movement Origins Developed in England (1800) Grew out of a concern for the Industrial Revolution Took it's name from the Arts and Crafts Exhibition Society (1887) Spread across America (Mission Style), Europe & Japan(Mingei/Folk Crafts) Characteristics Truth to materials
Preserving & emphasizing natural qualities of materials used Simple forms
No extravagant decoration, actual construction of object often exposed Natural motifs
Inspired by flora & fauna of British countryside The vernacular
Vernacular/domestic traditions of British countryside provided main inspiration Central figure in Arts and Crafts Movement Renowned poet & writer Dissatisfied with the quality and type of mass produced goods in shops Founded his first company producing decorative objects for the home Became a printer, setting up Kelmscott Press As a socialist, believed that art should improve lives of ordinary people The Red House Designed in 1858-1860 by Phillip
Webb Located in Bexleyheath, UK Found inspiration in British vernacular architecture Defines the early Arts & Crafts style Well-proportioned solid forms, deep porches, steep roof, pointed window arches, brick fireplace & wooden fittings Art Nouveau The Century Guild Founded under the influence of Morris by Arthur H. Mackmurdo Incorporated renaissance & Japanese design ideas into their work Their designs provide a link between the Arts & Crafts Movement and the floral and stylization of Art Nouveau Mackmurdo anticipated Art Nouveau Origins A movement popular from the early 1890s up to the First World War. Name comes from a famous Arts shop in Paris (La Maison de l'Art Nouveau) Was a continuation of the older Arts & Crafts Movement Art Nouveau reemerged after the Great War as Art Deco, which then morphed into the Bauhaus Characteristics Flowing lines
Graceful, sinuous, rarely angular Violent curves
Whiplash, rhythmic patterns Organic images
Flowers, leaves, vines, grass, seaweed, insects, lilies Opalescent Materials
Enamel, mother of pearl, opal, semiprecious stones, ivory tusks Share the same belief as Arts & Crafts - belief in quality goods and fine craftsmanship but was fine mass production Art Nouveau and decorative artist from Czech Known for use of tender colours and bycantine decorative elements (trademark of Art Nouveau movement) Produced paintings, posters, illustrations, postcards & advertisements Used mainly women as his subject for his work SIMILARITIES An attempt to create a new style in reaction of the historicism (19th c.) An elaborate ornamental style with sinuous linearity and flowing organic shapes based on plant forms Movement in architecture & decorative arts characterized by hand-crafted objects, local materials & simple designs Revive craftsmanship in an age of increasing industrialization William Morris - "Tulip and Rose" (1876) William Morris - "Peacock and Dragon" (1878) Natural Motifs Gisbert Combaz -"Art Nouveau Tree" (1896) Gisbert Combaz -"Tree & Valley"(1898) Stylized natural forms Flowers, vines, peacocks, etc. Flora & fauna Arts & Crafts Movement Art Nouveau Style Sinuous, elongated, curvy lines, extensive arches
Simple forms of arches or curves DIFFERENCES Books Arts & Crafts Art Nouveau Consists borders Stylized floral patterns Furniture Simple rectilinear design
Straight lines
Simple arches or curves Elaborate ornaments
Floral elements
Complex curves Arts & Crafts Art Nouveau Stained glass Whiplash, flowing organic shapes, S-curve movement, highly stylized Highly stylized, geometrical, thick lead lines Art Nouveau Arts & Crafts REFERENCES William Morris William Morris - Jasmine, 1872. Artwork William Morris - Acanthus, 1874. William Morris - Honeysuckle, 1883. William Morris - Rose, 1883. William De Morgan Met William Morris & painter Edward Burne Jones, had his first career break

Took over tile production as Morris's success with ceramics decreased

Began designing his own tiles

Collaborated with William Morris for many years Artwork William De Morgan - Galleon tile panel, 1895 Consists of 40 six-inch square tiles William De Morgan - Sands Ends Pottery, 1890. William De Morgan - Fantastic Ducks, 1888-1898 William De Morgan - Bedford Park Daisy Walter Crane Walter Crane - The Capitalist Vampire (1885) Artwork Walter Crane - A Poser for Britannia, Justice Journal (1910) Walter Crane - Arts and Craft Exhibition Society, Private View Invitation (1903) Walter Crane - Baby's Own Aesop, 1887 Designer & book illustrator

Son of a portrait painter

Specialized in children books

Belonged to the Art Workers' Guild, in 1888 Arts & Crafts Movement Art Nouveau Alphonse Mucha Artwork Alphonse Mucha - Austrian Pavilion poster, 1900 Alphonse Mucha - "Zodiac" Alphonse Mucha - Poster of Maude Adams as Joan of Arc, 1909 Alphonse Mucha - F. Champenois Imprimeur-Éditeur, lithograph, 1897. Gustav Klimt Born in Baumgarten

Second of 7 children

Specializes in paintings of figures in female form

Uses same figures for murals, drawings & paintings Artwork Gustav Klimt - Portrait of Adele Bloch-Bauer I (1907) Gustav Klimt - Adele Bloch-Bauer II (1912) Gustav Klimt - The Kiss (1907-1908) Gustav Klimt - Beethoven Frieze (1902) Beverly Marisa Wong
12037677 Assignment 1: Arts & Crafts Movement + Art Nouveau History of Graphic Design CONCLUSION http://pacificgraphicdesign.wordpress.com/courses/history-of-graphic-design/chapters-meggs/meggs-chapter-11-art-nouveau/
http://www.bbc.co.uk/homes/design/period_artnouveau.shtml Gained knowledge about historical art

Able to differenciate design movements

Learn to appreciate design history
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