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Marketing Mix Analysis of Samsung S4

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ansell widjaja

on 21 March 2014

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Transcript of Marketing Mix Analysis of Samsung S4

Marketing Mix Analysis of
Samsung Galaxy S4

Samsung Galaxy S4
"Marketing Mix of Samsung – 4P of Samsung." Marketing91com. N.p., n.d. Web. 26 Feb. 2014. <http://www.marketing91.com/marketing-mix-of-samsung/>.

"The Samsung Strategy: Better, Faster, Cheaper." Business Standard: News & Analysis on Economy, Business and Market. N.p., n.d. Web. 26 Feb. 2014. <http://www.business-standard.com/article/companies/the-samsung-strategy-better-faster-cheaper-112090400001_1.html>.

"12 Best New Features of the Samsung Galaxy S4." MNN. N.p., n.d. Web. 08 Mar. 2014. <http://www.mnn.com/green-tech/gadgets-electronics/stories/12-best-new-features-of-the-samsung-galaxy-s4>.

4. Kim, Miyoung. "Samsung's Marketing Splurge Doesn't Always Bring Bang-for-buck."Reuters. Thomson Reuters, 27 Nov. 2013. Web. 09 Mar. 2014. <http://www.reuters.com/article/2013/11/27/us-samsung-marketing-idUSBRE9AQ18720131127>.

Samsung spent US$14 billion on advertising and promotion each year and become the company with the highest sales promotion budget
Features and Benefits
Dual Camera photos
Air gestures/Smart Call Accept
Air View
S Health
WatchOn video
Eraser shot

Target Consumer
Upper middle class to high end market
Teenagers, young executives, and young business men
Promotion Strategies
- Advertising through media
- Sales promotion
- Products exhibition
- Sponsors of major international event
- Sponsors of many international sport clubs
Impacts of Advertising
Increase the market share
Increase the brand image of Samsung
Attract more people
Make people remember Samsung
Samsung Galaxy S4 vs Competitors Prices
Pricing Strategies
Competitive Pricing
Price Skimming
Channel of Distribution
Producer - Agent - Wholesaler - Retailer - Consumer
Place, stores, and outlets
International product
Available everywhere in the world
Sold at the right place
Samsung Galaxy S4: Rp. 6 millions

Iphone 5S: Rp. 9 millions

LG Nexus 5: Rp. 5.7 millions

HTC one: Rp 7.5 millions
Full transcript