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Beyond Bilingual Storytime and ESL: Digging Deeper into Your

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Community Technology Center

on 27 September 2016

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Transcript of Beyond Bilingual Storytime and ESL: Digging Deeper into Your

Beyond Bilingual Storytime and ESL: Digging Deeper into Your Spanish Speaking Community
Presented by Ady Huertas (San Diego Public Library)
Simone Groene-Nieto (Denver Public Library), and
Zoe Jarocki (San Diego State University)
PLA 2016
Big surprise: Latinos are not a monolithic group!
So what is an
"underserved segment of the Latino community"?
What is Outreach?
What is Programming?
Leaving the library.
Getting out into the community.
Meeting people.
Meeting groups and organizations.
Hanging posters.
Making connections.
An event the library puts on.
Offsite or in house.
Offered by partners, paid performers, library staff or volunteers.
Classes, workshops, fiestas, entertainment.
Traditional Model: If you build it they will come.
A library worker has an idea for a program.
They organize it.
They market it.
A better model for underserved groups:
Ask first, then make.
2. Form relationships.
3. ID specific needs.
4. Build the program WITH the community.
5. Market.
2. Form relationships.
3. ID specific needs that are a good fit with your library.
4. Build the program WITH the community.
5. Market the program.

1. ID an underserved group within your Latino community that you want to focus on.

2. Brainstorm a list of individuals, community organizations, groups or insiders you can strategically reach out to.

3. List three distinct outreach strategies for gaining trust and insight that might work for your group.

4. Have some program ideas in your pocket to suggest, to get the ball moving.
1. ID your underserved group.
1. ID your underserved group.
The traditional model can be problematic for underserved groups.
Real-world contact with the community.
Keep your ears to the ground.
Read the news and stay up-to-date.

Go where the food is.
Be bold and friendly.
Share your own experiences.
Make yourself available.
Learn about the structure and needs of the group.
Assume anything.
Believe stereotypes.
Talk more than you listen.
Let's talk about GOALS.
Focus on how the situation will be changed by the program, not on what the program will do.
We will offer storytime for 0-3 year olds and their parents and caregivers.
We will help parents and caregivers prepare their 0-3 year olds for learning how to read.
How does this group communicate amoungst itself?
How are they marketed to successfully by other organizations and businesses?
Examples of under-served groups
6. Evaluate.
6. Evaluate the program.
Match your measurable outcomes to your goals.
eg: Percentage of parents and caregivers who report increased reading activites at home with their 0-3 year old, and increased engagement during reading activities.
Listen to their stories and see where there are needs the library could meet.
TIP: Have some ideas in your pocket to get the conversation flowing.
Who are the key players?
What are barriers and how can they be ovecome? (logistics & interalized barriers)
What are the goals?
Thank you for attending our presentation!
We hope it will be useful to you!
Adriana Huertas ahuertas@sandiego.gov
Simone Groene-Nieto sgroene@denverlibrary.org
Zoe Jarocki zajarocki@mail.sdsu.edu
LGBTQ+ Youth in San Diego
Examples of under-served groups
Immigrant & Refugee Youth in San Diego
Examples of under-served groups
White-collar Latino Business People in Denver
Examples of under-served groups
Examples of under-served groups
Spanish-speaking Moms of School-aged Children
Student organizations that serve Chicano college students
Learning Objectives for today
1. Learn a community-centered model of outreach and programming.

2. Identify an underserved Latino segment of your community.

3. Develop an plan for outreach and relationship building with that segment.

What are some under-served groups in your community?
Full transcript