Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Nonprofit Resources for Scraping by on Social Media

“Free” social media can get expensive – learn tips, tricks and tools for boosting engagement without busting your budget.
by

Derek DeVries

on 9 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Nonprofit Resources for Scraping by on Social Media

Nonprofit Resources for Scraping by on Social Media
?
GRAND RAPIDS | LANSING | DETROIT
Facebook.com/LambertEdwards
@LambertEdwards
mail@lambert-edwards.com
www.lambert-edwards.com

The State of Social Media
2015

Primary Social Media Platforms Used by Nonprofits
[At the Moment]
What's Up With Facebook (1):
The Default Platform (Used by All)
"Zero Organic Reach"
Best Opportunities for Advertising (Users + Time)
What's Up With Twitter:
Stumble: Flat User Growth
Not as "Sticky" as FB
Tweets Now Appearing in Google Search
Archive Tweet Search
Custom Backgrounds Gone*
What's Up With YouTube:
Destination for Entertainment (Over TV/Movies)
Rich Advertising / Targeting Options
HTML5
Mobile Links (Cards)
What's Up With Instagram:
Passed Twitter in MAUs (300m)
Now Offers Ads
Richer Featureset ("Gallery" Ads)
New Aspect Ratios
What's Up With Pinterest:
Still Heavily-Female Audience
High Conversion Rate
Blocking Affiliate Links
Now Offers Ads
Opening API
What's Up With LinkedIn:
Facebook Dominating Time Spent
What's Up With Facebook (2):
What's Up With Google+:
"Dead"
Only 9% of 2.2b Users Are MAUs (200m)
Evolving: "Streams," "Photos," "Collections"
SEO Benefit ONLY if Content is Engaged
Meerkat and Periscope
Livecasting Apps du Jour
Developers Inspired by Need to Capture Protests
Now Android and iOS
First Big Use: Mayweather-Pacquiao Fight (hints at I.P. problems)
Only Useful When Live is So Compelling it Outweighs Benefits of Editing
Educated, Affluent Audience - But Not "Sticky"
Oriented to Pros
Good for Recruiting
Linkedin Connected
Overall Use:
Some of my Favorite Free / Low-Cost Tools
Processes and Prioritization
@DerekDeVries
ddevries@lambert-edwards.com
linkedin.com/in/derekdevries
devriesblog.com
derekdevries.org
Prepared for the 2015 WMPRSA Nonprofit Workshop
How Many Networks Should You Be Active On?
What's Up With Facebook (3):
Closed API to Search
Creating Own Search (Compete w/ Google)
Revenue-sharing for Video Creators (ala YouTube)
Processes:
Engagement
Promotion
Measurement
Experiment
Benchmarking
Learning
Measurement
Annual
Quarterly
Weekly
Monthly
Necessity / Actionability
Level of Detail
Engagement
By 2020, customer service will replace price as the key differentiator for brands.
[Walker Research]
Responding to Complaints
NOT Responding to Complaints
20%
43%
[Walker Research]
Advocacy
http://bit.ly/1FtITJy
Nonprofit Tech for Good Walkthrough:
Promotion
Processes:
1. Engagement
2. Promotion
3. Measurement
4. [all others...]
[By Priority]
Experiment
Benchmarking
What are competitors doing?
What are affiliates doing?
What are partners doing?
Learning
nptechforgood.com
bethkanter.org
clickz.com
ragan.com/SocialMedia/SocialMedia.aspx
socialmediatoday.com
socialmediaexaminer.com
socialmediaexplorer.com
adweek.com/socialtimes/
linkedin.com/pulse/channel/social_media
[Nonprofit-Specific]
socialmedia4nonprofits.org
Messages
Types of Content
Themes
Processes
Timing
Audience
UVP
Content Ratios
Buckets
Timely vs. Evergreen
Examples
Stats
(mine your annual report)
TBT
(specific history)
TBT
(generic history)
Org/Mission-Specific Holidays
Straight Promotion
General Holidays
"Around the Office"
Event Recap
DYK / Education / Advocacy
Amazon Used Books
books.google.com
Resources:
Help Others' Engagement
Like/Favorite Others' Posts
Share/RT Relevant Posts
Tag Orgs & People in Posts
Importance for Media Relations:
News Orgs' "Hunger Games" Boards
Audience(s)
Which are good fit for social?
What are their needs/interests
(and how can you serve them?)
Don't forget employees / volunteers
Leverage brand advocates
Unique Value Proposition (UVP)
Why should someone invest in your org vs. others?
Why should someone follow your social media vs. others?
Content Ratios
30% Owned
60% Curated
10% Promotional
60% Proactive Engagement
20% Relevant Content
20% Talking About Self
"60/20/20"
"30/60/10"
More Ratios:
http://bit.ly/1NlS8DD
"20-to-1"
Twenty deposits for every withdrawal
[Rallyverse]
Buckets
3-7 themes
/ categories
that drive your content creation & curation
Examples:
Donation Ask
News U Can Use
Volunteer Spotlight
Did You Know?
Inspir-ation
Timely vs. Evergreen
"Bank" evergreen content for shortages
Free yourself for timely updates by scheduling ahead evergreen
Social Media and Intellectual Property (IP) Law
[when saving money doesn't actually save money]
Navigating The IP Legal Minefield
Tips for Safe Content Creation
"Deputize" employees, volunteers, and advocates to submit their photos for use
Train yourself to always take generic images wherever you are
Think
BIG
by thinking
SMALL
Use your own IP
Avoid "free" image sites
Share properly
Attribute properly
Creating Content Safely
[via deathandtaxesmag.com]
Rule of Thumb:

Link, don't upload
Canva
SproutSocial
Hootsuite
Buffer
Raven Tools
Hashtagify.me
Feedly
Piktochart
Open SEO Toolbar
Soovle
Awesome Screenshot
LinkedIn Connected
Riffle
Google Alerts
Creativity & Inexpensive Staging
What NOT To Do: Tyrese Gibson
What NOT To Do: Josh Ostrovsky ("TheFatJew")
More Tools:
http://bit.ly/wmprsanonprofit
Storify
Ad Quality Score
Native Video
Focus on Users (not Advertisers)
"Donate Now" Button
Page Design Change
Advocacy
Full transcript