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Classic Cottages - MB 04.23.16

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by

Derek Friday

on 25 April 2016

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Transcript of Classic Cottages - MB 04.23.16

CLASSIC COTTAGES
ABDO Development
Beazer Homes
Bozzuto Group
Bush Construction
The Cafritz Foundation
Canyon-Johnson Urban Fund
The Carlyle Group
CAS Riegler
Charles E. Smith Companies
The Christopher Companies
Cornerstone Realty Advisors
Equity Residential
Fairfield Residential
Federal Capital Partners
The Georgelas Group
Georgetown Companies
Hoffman Companies
Holladay Corporation
The JBG Companies
K. Hovnanian
Kettler
Lerner Enterprises
Lowe Enterprises
Madison Homes
Monument Realty
The Peterson Companies
The Related Group
Ross Development
Snell Construction
Street-Works, LLC
Trammell Crow
Uniwest Corporation
Urban Atlantic
Vornado Realty Trust
Westbrook Partners
Wood Partners
McWilliams|Ballard is a privately held sales and marketing firm based in the Washington Metro Area, founded by
Ross McWilliams and Christopher Ballard in1996.
ROSSLYN KEY
25 Residences | Madison Homes
Rosslyn, VA
M|B TECHNOLOGY
WEBSITE

McWilliamsBallard.com was built using responsive technology allowing for ease of use & new home community searches regardless of platform or device being used
PROSPECT LIST

M|B maintains a regional list of over 277,000 prospects
List is appended to include up to 422 lines of additional data, which is used to create site specific buyer profiles
REAL INSITE

Our content management system for all information connected to a community such as: leads, inventory & pricing
Real-time statistics & analytics data is shared weekly from this system
SAMPLE OF TOWNHOME EXPERIENCE
Sample Sales & Marketing Proforma
Pre-Open Checklist
Sample Timeline

THE BRAND
THE DRIVERS
Big Idea

Product Positioning

Sales Environment

Location

Design

Lifestyle

Value

THE PLAN
Create the Buzz

Develop the List

Launch Event

Marketing

Sales


Media Placements

Broker Outreach

Digital Media Placement

Direct Mail Campaign

Events

THE IMPLEMENTATION
MARKETING STRATEGY
M|B TOOLS
M|B PROJECT ORGANIZATION CHART
M|B SERVICES
BRIGHTLEAF & COOPER
16 Residences | Y12 Investments
Alexandria, VA
CARVER PLACE
73 Residences | Craftmak Homes
Arlington, VA
WILKES ROW
6 Residences | Alliance & Kadida Development
Alexandria, VA
JUNCTION SQUARE
20 Residences | Tradition Homes
Herndon, VA
MAYFAIR
25 Residences | Pillars Development Group
Fairfax, VA
526 LAMONT ST
6 Residences | Express Homes Buyers
Washington, DC
GALLERY TOWNS AT MONROE STREET MARKET
45 Residences | Bozzuto Homes
Washington, DC
KNUTSON AT CRESCENT PLACE
224 Residences | Knutson Development
Leesburg, VA
KNUTSON AT DOWNTOWN BRAMBLETON
48 Residences | Knutson Companies
Brambleton, VA
TOWNS OF LANSDOWNE SQUARE
23 Residences | EllisDale
Lansdowne, VA
ELEVEN OAKS
49 Residences | Madison Homes
Fairfax, VA
Full transcript