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Singha Event marketing

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Thanak Rattanopastkul

on 19 April 2011

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Transcript of Singha Event marketing

Action Plan Overview Overview
Why The Black Eyed Peas
Action Plan
Expectation Objectives Objectives
global brand image
execute both offline and online media
optimize the budget April
Online Event
TVC June
The Legendary DJ contest final round
Facebook 8bit Avatar
TVC July
"The Concert"
Opening act (ChampDJ from the contest)
Singha Helicoptor
Side event before concert (DJ from the contest) May
The Legendary DJ Contest
Supercar Wraping
DJ on tour Singha Event Marketing Event Marketing Project Expectation Expectation
50,000+ facebook fan
12,000+ ticket sold out
50,000+ total view in Youtube
+20% sales
Good attitude from customers
"Global Brand" image
50,000+ customer's database H Thank You Budget Measurement Why The Black Eyed Peas
Reasonable Condition
Full transcript