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Singha Event marketing
Transcript of Singha Event marketing
Why The Black Eyed Peas
Expectation Objectives Objectives
global brand image
execute both offline and online media
optimize the budget April
The Legendary DJ contest final round
Facebook 8bit Avatar
Opening act (ChampDJ from the contest)
Side event before concert (DJ from the contest) May
The Legendary DJ Contest
DJ on tour Singha Event Marketing Event Marketing Project Expectation Expectation
50,000+ facebook fan
12,000+ ticket sold out
50,000+ total view in Youtube
Good attitude from customers
"Global Brand" image
50,000+ customer's database H Thank You Budget Measurement Why The Black Eyed Peas