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Untitled Prezi

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Ella Kerst

on 30 June 2014

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NFC technology lets devices communicate with other devices

a form of contactless communication

send information by holding a smartphone
over a NFC compatible device

maintains interoperability between different
wireless communication methods
Question
What do you think is the most popular app?
App Trends
The Mobile World: App Trends

Usage of AR
download a software application or browser plug-in

built in flash or shockwave

require a web cam program to deliver information

target might be a bar code or simple series of geometric
shapes

Augmented Reality
In 1990, Boeing researcher Tom Caudell first coined the term “augmented reality”

interaction of superimposed graphics

there’s been hype for the idea of augmented reality since the 1930s

smartphone apps released AR




Structure
General information "apps"
definition
history
business aspects
Near Field Communication
Augmented Reality
Questions
Sources
Question
FACEBOOK!!
Definition
application software on a mobile device
use on small, wireless computing devices
games, calculator, mobile web browsing
Questions ?
History
2008: Apple App Store
-> not the beginning of mobile apps!
little programs on mobile phones
April 2009: 1,000,000,000 downloads
September 2011: 10,000,000,000 downloads
June 2014?
75,000,000,000 downloads
Business Aspects
developers want to earn money
less than 1% of apps will be successful
-> nearly every app is free
too many apps -> users turn to friends and social networks for guidance
it's hard to get downloads
the idea: free app with in-app purchases
Business aspects
example Candy Crush Saga
players can pay for extras that help them
successful!
$946,788 per day
Sources
http://whatis.techtarget.com/definition/augmented-reality-AR

http://www.5deka.com/en/articles/92-augmented-reality-where-are-we-and-where-is-it-going

http://www.digitaltrends.com/mobile/what-is-
augmented-reality-iphone-apps-games-flash-yelp-android-ar-software-and-more/2/#!4pfyo

http://wiki.mq.edu.au/display/ar/Draft+web+site

http://feinundknusprig.de/category/augmented-reality/

http://www.youtube.com/watch?v=39W6CMpdGsM#t=66

http://zugara.com/wp-content/uploads/Augmented-Reality-Hype-Cycle-2008-20014.jpg

http://static.itpro.co.uk/sites/itpro/files/styles/gallery_wide/public/images/dir_228/it_photo_114295.jpg?itok=DIGwzWOW

http://de.slideshare.net/emmaroberts477/history-of-the-development-of-mobile-applications

http://www.techopedia.com/definition/2953/mobile-application-mobile-app

http://www.ibtimes.com/how-do-you-make-money-when-less-1-apps-are-financially-successful-1537962

http://www.usgamer.net/articles/candy-crush-dev-opposes-banner-saga-trademark

https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_2082_Top_smartphone_apps_2013_n.jpg


Summary
"app" = software on a mobile device
exists longer than Apple App Store
not easy to penetrate the market with a new app
can earn a lot of money
NEAR FIELD COMMUNICATION
What is NFC?
roots back to radio-frequency identification (RFID)

offshoot of RFID, shorter communication range for security purposes

2004: Nokia, Sony & Philips form the NFC forum

2006: first set of specifications for NFC tags
specifications for "smart" posters were created
first NFC compatible cell phone Nokia 6131

2010: first NFC phone of Android - Samsung Nexus S
NEAR FIELD COMMUNICATION
History
NFC, Bluetooth & WiFi allow wireless communication & data exchange between digital devices

NFC utilizes electromagnetic radio fields
Bluetooth & WiFi focus on radio transmissions instead

offshoot of RFID, exception-> NFC is designed for use by devices within close proximity to each other

NFC short distance (max. 10cm) -> devices within 4cm before transmit information
NEAR FIELD COMMUNICATION
How it works
Devices may be active or passive:
passive = contains information that other devices can read but can not read information itself -> NFC tag
active = can read and send information -> smartphone

NFC etablishes secure channel &
uses encryption

Users can protect their data by keeping
anti-virus software on smartphones
NEAR FIELD COMMUNICATION
How it works
NFC can unlock your car, adjust your seat

can share games, links, and info with
friends

can gain access to your office building

can pay for your bus or subway pass

etc.
NEAR FIELD COMMUNICATION
Ways to use NFC
NEAR FIELD COMMUNICATION
Sources
http://whatis.techtarget.com/definition/augmented-reality-AR

http://www.5deka.com/en/articles/92-augmented-reality-where-are-we-and-where-is-it-going

http://www.digitaltrends.com/mobile/what-is-
augmented-reality-iphone-apps-games-flash-yelp-android-ar-software-and-more/2/#!4pfyo

http://wiki.mq.edu.au/display/ar/Draft+web+site

http://feinundknusprig.de/category/augmented-reality/

http://www.youtube.com/watch?v=39W6CMpdGsM#t=66

http://zugara.com/wp-content/uploads/Augmented-Reality-Hype-Cycle-2008-20014.jpg

http://static.itpro.co.uk/sites/itpro/files/styles/gallery_wide/public/images/dir_228/it_photo_114295.jpg?itok=DIGwzWOW

http://de.slideshare.net/emmaroberts477/history-of-the-development-of-mobile-applications

http://www.techopedia.com/definition/2953/mobile-application-mobile-app

http://www.ibtimes.com/how-do-you-make-money-when-less-1-apps-are-financially-successful-1537962

http://www.usgamer.net/articles/candy-crush-dev-opposes-banner-saga-trademark

https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_2082_Top_smartphone_apps_2013_n.jpg


Sources
http://www.nearfieldcommunication.org/about-nfc.html
http://www.nearfieldcommunication.org/history-nfc.html
http://www.nearfieldcommunication.org/current-trends.html
http://www.nearfieldcommunication.org/
http://www.nearfieldcommunication.org/how-it-works.html
http://www.nearfieldcommunication.org/using-nfc.html
http://www.nearfieldcommunication.org/technology.html
http://www.nearfieldcommunication.org/business-benefits.html
http://www.google.de/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0CDEQFjAD&url=http%3A%2F%2Fthesis.eur.nl%2Fpub%2F13457%2F13457-Vermaas.pdf&ei=8RGwU_ysHovUPIXLgdgM&usg=AFQjCNGwaaHa64aLcr9wOBTT0nJWtbeT2Q&bvm=bv.69837884,d.ZWU
http://www.popsci.com/gadgets/article/2011-02/near-field-communication-helping-your-smartphone-replace-your-wallet-2010/
http://www.libramation.com/Images/Products%20thumbs/Prod%20pics/nfc/nfcdiag.jpg
http://easitag.com.au/wp-content/uploads/2013/09/Card-Emmulation.jpg
http://www.telecoms.com/wp-content/blogs.dir/1/files/2013/01/NFC.jpg
http://blog.econocom.com/wp-content/uploads/2013/03/NFC_Logo.gif
http://www.areadvd.de/images/2013/NFC/nfc_logo.jpg
http://news.techgenie.com/files/Samsung-Nexus-S.jpg
http://0.tqn.com/d/cellphones/1/0/D/_/4/nokia-6131-g.jpg
http://trends.e-strategyblog.com/wp-content/uploads/2013/12/Deloitte-Mobile-Owners-Use-of-NFC-Tech-Nov2013.png
http://ww1.prweb.com/prfiles/2012/11/15/10138041/Near-Field-Communication-NFC-Market.jpg
http://www.idtechex.com/images/v5/pagesections/500wim/main23554.jpg
Sources
Full transcript