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Copy of Strategic Marketing

Case A
by

Ashish Sethi

on 22 January 2013

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Transcript of Copy of Strategic Marketing

Personas Results Research Ontela PicDeck Notes Place your own picture
behind this frame! Double click to crop it if necessary San Francisco Budapest Important
Note (cc) photo by Metro Centric on Flickr (cc) photo by Franco Folini on Flickr (cc) photo by jimmyharris on Flickr Stockholm (cc) photo by Metro Centric on Flickr Fictional characters - created to represent key customer segments

Added value to personas What was the technology
like in 2008?

65% of the population
has mobile phones
150 snapshots per year
Quality camera's (2 MegaPixel)
First Wifi phones
How to choose your
target segment Key themes for 'Steve' Assets map details doodles notes outlook photo frame Sarah, the Parent Steve, the Young Professional Regina, the Teen "We designed our technology from the
ground up around the user experience.."
Sarah gives her convenience Steve
needs to get caught up with
technology Regina
wants to be constantly in contact
with friends Segment size (age) Total: 13 19 16 Target:
Steve! Simplicity Speed Convenience Risks in using qualitative personas Merci! Charles Zapata, Ontela CTO
Full transcript