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Mountain Man Brewing Company Presentation

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Megan Mayfield

on 29 November 2012

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Transcript of Mountain Man Brewing Company Presentation

Elicia Bolding, Megan Mayfield, Paul Stanford Mountain Man Brewing Company Mountain Man
Brewing Company
(Blue) Important Questions: Hypothesis But why, you may ask? The Situation: Why is MMBC successful? If Mountain Man introduces a new light beer, will the company continue to experience a growth in sales, gain more customers, and become more profitable? We believe MMBC should introduce a new light beer because of: In 2006, Chris Prangle took over marketing for MMBC Company had decreasing profits Decision on whether or not to introduce light beer How is MMBC distinct from competitors? What type of customers does MMBC cater to? Describe MMBC's strong brand. Our opinion???? YES!!! Customer loyalty Proper advertisement Expand customer base (customers getting older... need new customers) Displays versatility Increase Profitability Expand/Rebrand MMBC brand image Potential Issues Loss of loyal customers Damage brand image Light beer market is over-saturated In Conclusion... Why was there a decline in sales? RECOMMENDATIONS? What is Chris' plan and what are his goals?
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