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Ad Media

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by

Liana Shafer

on 12 February 2015

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Transcript of Ad Media

Chapter 14 Advertising Media
Advertising=Promotion
Television
Radio
Magazines
Newspapers
Billboards
Direct Mail
Directory
(phone books)
Online
Transit
Pop-up Ads
Banner Ads
Webcast
% of households that own at least one tv:
1975 - 57%(1 set)
2012 - 96.7%(3 sets)
Name the 3 most read newspapers in the United States...
The average person only sees a few ads every day...
???TRUE OR FALSE???
FALSE
TV is the main ad medium in the US...
TRUE
Magazine ads have a longer life
than newspaper ads...
TRUE
To reach the max # of customers,
advertising uses a set format
that is defined in terms
of TIME or SPACE...

TRUE
All internet ads cost the same...
FALSE
Top 3 most read magazines:
1. AARP The Magazine
2. AARP The Bulletin
3. Costco Connection
4. Game Informer (GameStop)
5. Better Homes & Gardens
6. Reader's Digest
7. Good Housekeeping
8. Family Circle
9. National Geographic
10. People



Commonly called "junk mail"
media= method
Facebook has BILLIONS of users...
WEBINAR
WEBcast + semINAR=
...streaming audio is non-recordable
If you Google pop-up blocker
you will get over 2,780,000 results.
There are over 15,000 radio stations in the U.S.
USA TODAY
Wall sTreet journal
new york times
AT & T has mostly phased out paper phone books.
PINTEREST
TUMBLR
SNAPCHAT
social media
"memes"
"followers"
"tweets"
"likes"
idk, google it!
"posts"
"hashtag"
Full transcript