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Northland Library on Facebook

employee presentation

evangeline smith

on 16 October 2012

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Transcript of Northland Library on Facebook

http://www.facebook.com/northlandlibrary Northland Public Library's Facebook Presence Northland joined Facebook in February of 2009

We now have 555 followers That's 150 new followers a year... The number of followers continues to grow. ... or roughly 1 new follower every 2 to 3 days. "Your customers are using Facebook. Librarians – walk around your library and see what people are doing. I’m guessing you’ll see lots of Facebook users." "Your community is on Facebook. Quick, go to Facebook and do a search for your city. Narrow the search down to People. Most likely, down at the bottom of that search results page, it says “Over 500 results.” That means you just maxed out your search. Lots of people in your community use Facebook. In fact, Edison Research just released a report showing that 41% of Americans use Facebook. Translation – that’s 41% of your community. That you can reach. For free." https://www.facebook.com/photo.php?v=10150999516429531 http://americanlibrariesmagazine.org/features/05272011/facebook-libraries http://21stcenturylibrary.com/2012/06/19/the-public-library-of-2020/ http://americanlibrariesmagazine.org/features/05272011/facebook-libraries David Lee King "I create, write, think, and speak about library websites and emerging digital technology." www.davidleeking.com
Northland Public Library enables, empowers and encourages lifelong learning and discovery. meeting people where they are About Me:

AA in English and Communications from CCAC
BA in English with a French minor from Chatham University
Worked at and was mentored in Public Relations at Chatham's Communications Office

Lifelong interest in literacy and technology:
Literacy tutor at GPLC, Chatham, and Beginning with Books
First used a computer in 1984 12 (cc) image by jantik on Flickr 22 32 52 42 62 72 82 Silents
65-87 Boomers
ages 48-66
Social Media usage
31 - 50 % GenX
ages 30-47
Social Media Usage
50 - 72% Millenials
ages 12-29
Social Media Usage
70 - 86 % ??? Social Media Use by Age source: Pew Research Center's Internet and American Life Project Internet User since 1994 Started an internet business in 1998 Created and maintained website for Pittsburgh's largest secular homeschooling group and other businesses Using social networks since 2000
Self-taught technological skills

Digital Literacy and new technology - where are we headed? How will we get there?
63% of Millennials volunteered for a nonprofit in 2011.

90% of survey respondents said they expect to volunteer as much or more in 2012 than in 2011. By a margin of more than two-to-one, Millennials who volunteer for nonprofits are more likely to make donations.

77% own a smartphone.
23% have signed up to volunteer via their smartphone.

61% would share volunteer opportunities via Facebook.

More than 70% said they’ve raised money on behalf of a nonprofit – a generation of volunteer fundraisers! source: www.volunteermatch.org What is Northland's Facebook Page used for? recruiting volunteers Passing along time-sensitive messages Library use information and education Library Advocacy this was one of our most popular posts ever..... Reminders Interaction with patrons Showing people things that are going on at the library..... ...and getting feedback from them patrons can share that informationwith their friends... and now their friends also know the cool stuff we do here at Northland! Keeping people informed of upcoming events... and providing details and convenient links for registration maybe those friends will tell THEIR friends! Facebook and other social media are different than paper newsletters, email, and websites because they are.... * Dynamic


* Interactive

* Immediate

* Reaching Millenials and Social Media adopters where they are People like Social Media for personal use for many of these same reasons.... * reach many people at one time easily
* share personal and family photos, and keep up to date with friends and relatives in a way that is much more convenient than emails and more dynamic than phone calls
* choose the information that comes to you instead of you searching for informatin in various places: businesses, nonprofit organizations, churches, neighborhood associations, school communities, etc.
* meet new people, share hobbies, and find new interests Northland Public Library is on:

Google Places
North Hills Patch
we have a Blog and a Website...

Where are YOU? do you have news, ideas, pictures, events, or questions you would like to share with our patrons? what's going on in your department? tell us!!

do you specialize in a certain genre of book, are you a film buff, do you have hobbies or interests that you can share? we'd love your input!!! QUESTIONS and (hopefully) ANSWERS
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