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Copy of Business Model Canvas

This prezi presents the Business Model Canvas adapted from www.businessmodelgeneration.com

Brian Bauer

on 17 January 2012

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Transcript of Copy of Business Model Canvas

The Business Model Canvas Key Partners Key Activities Value Propositions Channels Key Resources Customer Segments Revenue Streams Customer Relationships Cost Structure Who are our key partners
Who are our key suppliers?
Which key resources are we acquiring from partners?
Which key activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS:
Optimization and economy
Reducation of risk uncertainty
Acquisition of particular resources and activities What key activities do our value propositions require?
Our distribution channels?
Customer relationships?
Revenue streams? What value do we deliver to the customer?
Which one of our customer´s problems are we helping to solve?
What bundles of products and services are we offering to each customer
Which customer needs are we satisfying? What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive? What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams? For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenue? Through which Channels do our Customer Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Which customer needs are we satisfying? What value do we deliver to the customer?
Which one of our customer´s problems are we helping to solve?
What bundles of products and services are we offering to each customer
Which customer needs are we satisfying? What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they? TYPES OF RESOURCES
Intellectual (brand, patents, copyrights, data)
Financial Mass Market
Niche Market
Multi-sided platform TYPES
Asset sale
Usage fee
Subscription fees
Brokerage fees
Cost-driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing
Value-driven (focused on value creation, premium value proposition) For whom are we creating value? them?
Who are our most important customers? DYNAMIC PRICING
Negotiation (bargaining)
Yield management
Real-time-market FIXED PRICING
List price
Product feature dependent
Customer segment dependent
Volume dependent Broker's Exchange Brokers PEOs Associations Physician Groups Existing LHP Corporate Accounts
Customizable group health benefits plans
Leading incentive based wellness program

Bundle of ancillary services & discounts
Lab benefits thru Direct Health
RX Network Benefits Unique position as TPA / Broker / Consultant Expert consulting capabilities for customized plan design Access to national and regional provider networks Benefit programs offer cost savings over traditional coverage options Customization Getting the job done Plan Designs Cost Reduction Improved Productivity Ancillary Benefits Personal Assistance Automated?
(Broker's Health) Self-Service
(Broker's and Direct?) Co-Creation
Physician Side? Carriers Brokers Life / AD&D Insurance Partners The Vitality Group HR Workplace Healthy Quarters GroupSource Face to Face? Electronic / Website Emarketing / Blogs / Social Media Direct Mail? Renewal Process (continual communication) Revenue Streams Include:
Brokerage fees / commissions
Admin fees / TPA admin
Usage fees (Broker's Health?)
Subscription fees (Broker's Health) Pricing Model - Fixed? Dependent upon product features / plan design
Pricing dependent upon customer segment / Health Census / Underwriting
Pricing volume dependent? (Carrier quoting, book of business etc?) Medova Team Financial Broker Network Vitality Brand Partner Groups Prospecting Networking Customer Service Quoting Enrollment Consulting / Plan Design Development Plan Admin / Mgmt Renewal Process Cost Driven - maintain leanest cost structure?
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