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Digital Marketing

No description
by

Diana Nevárez

on 14 April 2014

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Transcript of Digital Marketing

Hierarchical website navigation
Local website navigation
Global website navigation
Anna - Diana - Pauline - Elena - Liubov - Kristine

design by Dóri Sirály for Prezi
Overview
Thank you
Any questions?

Push and Pull
How it reaches the consumers?

Rating system and reviews
Language/currency change
Strong e-mails strategy
Pre-holiday deals
Buzz marketing
Social media
3rd Wave
Layout

Business model in a ST & LT

Style navigation item

Shorter little tags

Rearrange the words in meta tags

Key words in meta tags
3 main needs
Consistency
Hot spots
3 Types
shows the top level section/pages of the of the website, it is available on each page and lists the main content sections/pages of the website.

Styles
Blablacar Includes:
Text links
Tab navigation
Fly out menu: When the visitor places their mouse over a link, another menu “flys out”.

Blablacar does not Includes
Breadcrumbs
A Navigation Bar

Sitemap:
Dropdown menu
Named Anchor
Website navigation use

Website navigation
Consistent in navigation through the website

3 different modes are used: underlining, turning bleu, and lighting up

The main navigation links kept together

Blablacar offers a tab navigation, but no navigation bar

Reduced clutter by grouping links into sections.

To be effective the list of navigation links must be grouped into sections and each section must have about 5-7 links. Blablacar display more that these numbers

Minimal clicking to get to where the visitor wants to get to “3 click rule” is not respected : “Find a ride” = 22 clicks “Offer a ride” = 32 clicks

Presence of a search button/bar Blablacar has more than 10 thousand pages but not search engine/button

10
3
3
N/A
Checklist
17/25
50/78
Introduction to the company

Digital Holistic

Business Models + Digital Marketing Models

Target Market Profile

Online presence evaluation
Online strategic value
Layout
Content
Navigation
Accessibility
Data Exchange

SEO & SEM

Checklists/Recommendations

Company
Holistic
Models
Social
Loyalty
Digital Communications
Online Revenue
Partial Pure-Play
Brokerage
Marketplace Exchange
U- Target Market
U- Layout
Heatmap
U- Layout
U- Target Market
U- Data Exchange
U- Data Exchange
U- Data Exchange
Checklist
Personalization

Cookies

Website Feedback

Currency & Language

Site Synergy

Colors

Partnership
Recommendations
22/78
6/25
2/25



• Headings are clear & descriptive


• Stickiness can be identified as medium


• The web site is very dynamic only in terms of user-generated content


U- Content
U- Content


• The average load time is 1.4 sec

• Funning-Fog Score is 4.6 and the grade

level is 6. Web site can be understood by

11-12 year olds.

U- Content
U- Navigation
U- Navigation
U- Navigation
To be effective it requires:
Accessibility
U- SEO&SEM
U- SEO&SEM
• H1 tag “Find a ride Choose from thousands of rides offered by drivers across the UK, everyday” one of the most important on the page but it comprises more than 70 characters => can be ignored by search engines

• Some of the title tags are too short and could be more consistent

• Pipes are not used for separating keyword phrases (other punctuation is not good for search engines)

• Title tags are not duplicated on the different web pages of the site which is good

Blablacar.com Google Pagerank is 6 out of 10
There are 14 title tags on Blablacar.com
Meta tags
U- SEO&SEM
U- SEO&SEM
Web 3.0
Recommendations
Cookies and smart forms
• Singing up is quite easy and not time-consuming
SEO & SEM

Google searches and Page Rank
Search Guidelines
Linking Strategy
Full transcript