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Lux.Public Relations

Swoosh. So awesome.
by

Fran Matera

on 5 May 2016

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Transcript of Lux.Public Relations

design by Dóri Sirály for Prezi
196
Thank you!
Any Questions?

SWOT
26
Since 2010
Increase Support
Determine Critical Audience
Engage younger Latin American audience
Social Media Campaign
Connect Latinos and artists in Phoenix
Crossfade LAB
Goals and Objectives
Celebración Artística de las Américas

No Budget?!
Less than
$1 a year on each student?!
Create shared arts experiences
1. Enhancing the Latin American image
Main Challenges
2. Engaging young Latino artists
3. Creating an interest in arts education
Mission
Inspire artistic and cultural expression
Encourage cultural understanding
Corrupt
Lawless
Failing
Weak
Millennials
Research
89+
12+
16+
170
Deliverables
$15,000
Crossfade LAB
What kind?
Recommendations
Followers
33,000
1,500
Impressions
170
Goal 1:
Objective 1:
Goal 2:
Objective 2:
Goal 3:
Objective 3:
Strengths
Weaknesses
Opportunities
Threats
Philanthropists
Latin Artists
(Festivals)
Full transcript