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Creating Flyers

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by

Jamie Monk

on 2 May 2011

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Transcript of Creating Flyers

Creating an Effective Flyer What is a flyer? What are the basic principles of a good flyer or handout? Any handout, flyer, or brochure should be easy to read, and follow a few visual design basics. Two Basic Design Elements:
Readability
Legibility Readability: the ease with which something can be understood Legibility: the ease with which the text and graphics can be deciphered OR Readability refers to one’s ability to receive the
intended message of the whole document;

Legibility refers to one’s ability to determine
what the letters and pictures are supposed to be For example, this presentation would be much
more difficult to read if it were written out in longhand because the legibility of my handwriting is very, very low; however, the readability of the article might not change very much because the words themselves would be the same. Legibility: What fonts should you use?
In visual design, the typefaces
that we use to present text are considered to be in one of three categories, (1)serif, (2)sans serif and (3)decorative.

Serif text is generally considered the easiest text to read. Serifs are the little tails and squiggles (not exactly the technical terms) that embellish certain typefaces. Sans serif text is the
second most readable type of text and is often used for section headings and captions.

Arial and Helvetica are examples of sans serif typefaces. The Biggest Rule of Legibility is --> Keep It Simple: 1. Use a common, easily recognized, serif typeface for the body of the work .

2. Break up the body text with headings and captions in sans serif typeface.

3. Use decorative typefaces sparingly. Only use decorative typefaces for a short title or sub-heading. Readability: readability should guide your decisions about where to place your text and graphics on
the page. To maximize readability, go by
the Four Basic Principles of Visual Design:

1. Use CONTRAST to distinguish disparate elements of a design. For example, make headings stand out from body text by using very different typefaces for each. 2. Use REPETITION to convey a sense of deliberate and carefully planned design. Simple elements used over again give the design a unified feeling (for example, a large graphic used on top of a page might be used again at the bottom of the page as a small repeating graphic forming a line). 3. Use ALIGNMENT to lead the reader through the design (this is sometimes called “flow”). One common alignment strategy is to have all the headings line up with each other, with indented sub-headings and/or body text
beneath each heading. 4. Use PROXIMITY to place together elements that relate to each other, creating one or more “visual units” within the larger design that help organize the information. 3 Good Tips: 1. Do not be timid about “negative space” – that is the empty or “unused” space within a visual design. It is important to make good use of negative space by
resisting the urge to fill it with text or graphics: a page that is completely filled with text and graphics is difficult to read.
2. Make use of faces. Human beings are naturally drawn to faces (think of the billboards and magazine advertisements that attract your attention most quickly,
how many have large faces as part of the design? How many cereal boxes designed to attract shoppers’ attention have faces on the front?). Make use of this by incorporating some type of face graphic as one of the largest elements of your design. 3. Use bulleted lists to separate discrete bits of information while
simultaneously grouping them together (think of the proximity principle). References:
"Visual Design Basics:
Creating Effective Handouts, Flyers and Brochures"
By Abbie Brown, Ph.D.
California State University, Fullerton
http://www.mscare.org/cmsc/images/pdf/document_design_brown.pdf
Full transcript