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Kimberly Mak

on 25 February 2013

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Transcript of JOHN B WATSON

Strengths and Weaknesses
of Theory Strengths


Bias The "Little Albert"
Experiment Major Types of Conditioning Relevance to Society Used as basis for other behaviourists
Lead to further developments Correlations to Stages of Lifespan Starts from infancy onwards
Little Albert experiment: infancy - 9 to 11 months The Ways of Behaviourism BEHAVIOURISM Basic Premise
of Theory ACTIVITY
TIME naturally occurring stimulus paired with response

learning through rewards & punishments for behaviour (Cherry) Classical Conditioning

Operant Conditioning John B. Watson Works Cited The "Little Albert"
Experiment Biography • Born January 9, 1878
• Furman University
• University of Chicago
• John Hopkins University
• Died September 25, 1958 conditioned boy who was once fascinated with rats, into fearing them
accompanied rat with loud clanging noises
fear generalized into all white furry objects (Cherry) http://stud.sisekaitse.ee/Teppan/Opiteooriad/little_albert.jpg http://www.skylersrants.com/Blog/NewRants/E20110122132651-ConditioningProcess/Media/4559862181_1e2b8aa7ec.jpg http://eweb.furman.edu/~einstein/watson/jbwform.jpg In conclusion, the three basic emotion reactions can be conditioned at a young age. Love Fear Rage Cherry, Kendra. About.com. About.com, n.d. Web. 15 Feb. 2013.

“John B. Watson.” CE. Sunny Cooper, 2009. Web. 20 Feb. 2013.

“John Watson-Little Albert.” Online video file. You Tube. You Tube. 11 Oct. 2008. Web. 15 Feb. 2013.

Tartakovsky, M. “The Psychology of Advertising.” Psych Central. 15 Feb. 2011. Web. 19 Feb. 2013.

“Watson at John Hopkins University.” Sonoma. Sonoma, n.d. Web. 21 Feb. 2013.

Watson, Emily. History of Psychology Archives. Muskingum, 1999. Web. 19 Feb. 2013.
<http://www.muskingum.edu/~psych/psycweb/history/watson.htm#Biography>. “Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select—doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. I am going beyond my facts and I admit it, but so have the advocates of the contrary and they have been doing it for many thousands of years.”-John Watson (Behaviourism, 82)
http://chaoticsoulzzz.files.wordpress.com/2012/04/mad_face-2811.gifhttp://chaoticsoulzzz.files.wordpress.com/2012/04/mad_face-2811.gif http://manmademurphy.files.wordpress.com/2012/07/smiley-face-scared.jpg http://25.media.tumblr.com/tumblr_m2cnohWNKa1rn0y7so1_500.gif • Behavioural psychology/behaviourist theory
• Observed
• Controlled
• Trained
• CONDITIONING views changed
inspired others

relied on conditioned reactions ("John B.")

for nurture not nature ????? JW
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