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Enlighten PR &

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by

Fran Matera

on 30 October 2013

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Transcript of Enlighten PR &

Enlighten PR &
Phoenix Arts and Culture

Preliminary Research
Cross Prediction
Women vs Men
Age
Nonparticipants (Reasons)
Other Cities Research
Social Media - Dallas/San Francisco
Art Walks - Miami
Art Spark - Portland


Art Car Parade- Austin



SWOT Analysis
Strategies
Objectives
Oct. 7- Meeting with Phoenix Art Institute Partners
Oct. 23- Meeting with PAC?
Other Deadlines TBA
Dec. 6- Final Presentation

Timeline
Strengths

Weaknesses
Opportunities
Threats
Goal
Audience
ASU Downtown Campus-18,488 Students (ASU Office of Institutional Analysis)
25-34 year old Phoenix Residents
Phoenix 2010 Census
Tactics
Survey
PSA
Social Media
Materials for ASU

To make Phoenix become better known among local residents as a leader in arts and culture.
Social Media
Increase Awareness/Engagement
Full transcript