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#NZSOMO Adaptive vs Predictive Social Media

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by

Colart Miles

on 2 July 2014

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Transcript of #NZSOMO Adaptive vs Predictive Social Media

2) Be Agile
A Recipe For Agility
Little or no throughput
Low transparency
Toxic culture
Systemic issues
Static Governance Structures
Organizational Atrophy
Failure Modes
Observe
OODA!
Orientation
Social Media Strategy
Animation
NEW TACTICS NEEDED
Orientate
Act
Decide
High
High
Low
Low
1) Be On-Purpose
Final Thoughts
"Don't believe the same thing on Wednesday that you did on Monday without taking Tuesday into account" -- Colbert
Oreos at the SuperBowl
Air New Zealand
Barak Obama
Examples
Adaptive versus Predictive Social Media
3) Be Lean
Tips for cultivating a strong sense of purpose:
Leadership is key (organizational plumbing)
Good leaders lead, great leaders create leaders
Raison d'être
Strong brand identity
Strong sense of values (value having values)
'WE' vs 'I' culture
A culture of clear objectives
A culture able to prioritize...
Tips for creating an Agile Culture:

MORE data, LESS theory!

Digital Strategy requires an up-dated mindset...
(NEOCORTEX = New Rind: 200 million then 65 million)

Don't change the organization. Make it CHANGE-ABLE!

Promote VERTICAL INTEGRATION and CROSS-FUNCTIONAL teams

PLANNING is more important than the PLAN

Establish a basic 'Agile' literacy:
TRANSPARENCY
INSPECTION
ADAPTATION

Pivot (early and often)

Retire Risk Early
Create an environment that promotes learning and patterns of excellence.
Tips for promoting a Lean Culture:
Visualize workflow
Limit WIP
Focus on throughput
Make policies explicit
Implement (undistorted) feedback loops
Promote learning
Thanks for your time!
Follow me on Twitter: @Colart
Connect via: nz.linkedin.com/in/colart/
Complexity
Rate of Change
NEW RULES OF THE GAME
High
High
Low
Low
What happens when the rate of change exceeds your ability to adapt?

Becoming changeable is important
Communication... is important

Fast enough to hold a meaningful conversation
Dialogue at scale
Highly engaged
Emphasis on building Relationship Capital
All while trying not to be lame
Complex & Fast moving
Brought to you by:
@COLART for #NZSOMO
Full transcript