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#NZSOMO Adaptive vs Predictive Social Media
Transcript of #NZSOMO Adaptive vs Predictive Social Media
A Recipe For Agility
Little or no throughput
Static Governance Structures
Social Media Strategy
NEW TACTICS NEEDED
1) Be On-Purpose
"Don't believe the same thing on Wednesday that you did on Monday without taking Tuesday into account" -- Colbert
Oreos at the SuperBowl
Air New Zealand
Adaptive versus Predictive Social Media
3) Be Lean
Tips for cultivating a strong sense of purpose:
Leadership is key (organizational plumbing)
Good leaders lead, great leaders create leaders
Strong brand identity
Strong sense of values (value having values)
'WE' vs 'I' culture
A culture of clear objectives
A culture able to prioritize...
Tips for creating an Agile Culture:
MORE data, LESS theory!
Digital Strategy requires an up-dated mindset...
(NEOCORTEX = New Rind: 200 million then 65 million)
Don't change the organization. Make it CHANGE-ABLE!
Promote VERTICAL INTEGRATION and CROSS-FUNCTIONAL teams
PLANNING is more important than the PLAN
Establish a basic 'Agile' literacy:
Pivot (early and often)
Retire Risk Early
Create an environment that promotes learning and patterns of excellence.
Tips for promoting a Lean Culture:
Focus on throughput
Make policies explicit
Implement (undistorted) feedback loops
Thanks for your time!
Follow me on Twitter: @Colart
Connect via: nz.linkedin.com/in/colart/
Rate of Change
NEW RULES OF THE GAME
What happens when the rate of change exceeds your ability to adapt?
Becoming changeable is important
Communication... is important
Fast enough to hold a meaningful conversation
Dialogue at scale
Emphasis on building Relationship Capital
All while trying not to be lame
Complex & Fast moving
Brought to you by:
@COLART for #NZSOMO