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E-business 1st course - EADA 2012

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Luc Truntz

on 26 December 2012

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Transcript of E-business 1st course - EADA 2012

e-business Internet Luc TRUNTZLER
Inbenta France

www.linkedin.com/in/truntzler 20% Worldwide business
made online & e-business Brokers E-agencies Directs Advertisers E-retailers e-business Roadmap Conversion 1 2 Web 1.0 Web 2.0 Web 3.0 ? ? ? ? ? ? Web 3.0 Break Time! What is Internet ? What to do Characteristics 28 Hours/Week Business Model e-Business Model inbenta Rétention 2 new websites launched
every single second Acquisition e-business in practice 3 4 5 GOMC Alberto Cabezas Castellanos
Co-founder and CEO of Clacktion Pol Navarro
Head of Direct Channels and Innovation
at Banco Sabadell Google Adwords 16/01 23/01 30/01 06/02 13/02 20/02 27/02 1st 2nd 3rd 4th 5th Read guide and find website Get prepared for the campaign Launch and run your campaign Prepare your presentation Get answers to all your questions Group leader
Gmail account
Website or steps to find one by next week
Full transcript