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International Business : Inglot

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on 18 December 2013

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Transcript of International Business : Inglot

International Business : Inglot
Macro environment
Micro environment
Micro environment
Macro environment
Entrance strategy
Target group
Marketing strategy
Distribution chanel
Tools of promotion
Conclusion

Summary
Political analysis
Economical analysis
Social analysis
Technological analysis
Custumers analysis
Suppliers analysis
Competitors analysis
Distributors analysis
Entrance strategy
Target group
Marketing strategy
Distribution channel
Tools of promotion
Internet
Advertising
Trade shows
Conclusion
- Exporting

- Franchising
4 different groups of women :
- less than 25
- 25-39
- 40-59
- more than 60
- Geocentric

- Global
- Direct channel

- Internet
- sell all over the world
- mobile app
- social media
- brochures
- catalogs
- billboards
- Well presentation
- Videos
- Showroom
- Democracy
- Founder member of EU
- Maastricht treaty
- President: François Hollande

- 5th richest country
- G8 member
- GDP: 2 032,3 billions €
- Economical crisis
- Unemployment average: 10%
- 65 447 374 residents
- Subscript of human development: 0,89
- Increase of disparity
- 300 centers of research
- 2,24 % of GDP (51 billions €)
- Really good transport network

- Teenagers, Women and old women (25 830 153)
- Budget: 243,24€
- Economical analysis of cosmetics
- 800 companies
- 70 000 employees
- 16 millions of turnover
- Cosmetic Valley
- Turnover: 9 millions €
- Direct competitors
- Dedicated cosmetics shops
- Sephora (30%), Yves Rocher, Beauty Success...
- Indirect competitors
- Supermarkets (L'Oréal, Nivéa, Bourgeois)
- Luxury brands (Chanel, Dior...)
- Pharmacies

- Franchise stores

- Not using of distributors and intermediary distributors
- Discover a Polish brand

- Dynamism of cosmetic market in France

- Success of Inglot implementation
Full transcript