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Social Media & Social Activism

Social media's impact on activist movements as demonstrated by Occupy Wall Street and Kony 2012


on 28 February 2015

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Transcript of Social Media & Social Activism

Social Media
Modern Activism
A Cause
-help further existing activism
-create new activist movements
social media and new media
Facebook group & event pages
#occupywallstreet #ows
never corporate media...
3 Tactical Focuses
to draw on social media
1. visual, vivid images

2. emotional

3. simple
Social Media's Impact on Activism
new approach
quicker communication
everyone has opportunity to participate
community builder
The 3 W
Know your tools & how they work
Assess your risks
Keep your supporters engaged allday.allweek by being creative
Diversify between traditional
and digital technology tools
to get folks out of the comforts of their armchairs
Hootsuite is a great friend
PowerPoints? Naah to booring. What about PREZI?
Vimeo or Youtube
#never #overuse #the # #on #Twitter #that's #annoying
Clear and creative website
Full transcript