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Polina Koroleva

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Polina Koroleva

on 14 December 2015

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Transcript of Polina Koroleva

Polina Koroleva
Digital marketing specialist portfolio

Top case studies
Info-graphic creation
Targets:
- To develop an Email campaign to promote a white paper
- To Increase number of downloads
- To create New leads
Social Media announcement
Targets:
- To increase the number of subscribers in Twitter and Facebook
- To promote content
- To strengthen communication with customers and partners
Content
Christmas and New Year congrats
Targets:
- To develop a company brand

Achievements:
- Open dialog with customers and partners
- Visits of the website increased by 10%
- The number of unsubscribed leads decreased by 7%
Work experience
Professional portfolio
Professional skills
- Strategy planning: Strategy creation/ Project planning/Project management
- Copywriting: SMM/ SEO/ PR/ Promotions/ Web pages content
- Automated Ads: Banners Ads/ Context/ Social targeting
- Analytics: Google/ Yandex/ Social Media
- Marketo Auotomation Tool, Salesforce, Dreamweaver, Photoshop
- Marketo Landing pages creation
- HTML, basic knowledge of CSS
Achievements:
- The number of downloads of all white papers from a site increased by 36%
- Clicked rate on "share with a friend" button increased by 28%
- The number of new leads increased by 31%
Achievements:
- The number of subscribers increased by 56%
- Time of processing technical support issues decreased by 17%
- Visits of official website increased by 38%
Resource library creation
Interactive project to promote web content (white papers, success stories, webinars) - 5 questions, answering which customer receives relevant resources
http://go.veeam.com/ideal-datacenter-em/
Achievements:
- The number of downloads increased by 26%
- The number of new subscribers increased by 23%
- Customers engagement percentage increased by 17%
Promo Creation
Targets:
- To increase sales
Event promotion
Targets:
- To get registrants to the biggest IT exhibition in the Middle East - GITEX
- To get registrants to the annual company party
- To create strong company name

Achievements:
- By developing promotion strategy and plan: email campaigns, SMM promotion, Ads, etc., the number of pre-registrants increased by 70% in comparison with a previous year
- The number of registrants and attendees of the party increased by 45%
Digital Marketing Specialist
February 2013 – January 2015

Saint - Petersburg
Accountable for the corresponding business groups performances in the Middle East, India/SAARC,
Russia & CIS, Eastern Europe and LATAM, as well as managing the local
brand communications and ensuring its alignment with Corporate brand strategy, brand voice, and guidelines.
Over
551
campaigns launched.

Veeam Software
Nimble Storage
Digital marketing consultant
October 2015-present
Responsible for the fit-for-purpose, best practice set up of the Marketo platform, associated governance and for driving and administering its use;
Responsible for audience/segmentation, campaign assets definition, campaign design, post-campaign reporting;
Planing and implementing “trigger-based” nurturing programs in Marketo that target all stages of the lead pipeline;
Building, managing, and maintaining reports within Marketo to track ROI and success metrics for marketing automation campaigns;
Webinars promotion
One-click registration from the EDM for existing data-base
Header design creation in Photoshop
Landing Pages
Creation pages in Marketo using pre-built tempaltes
Full transcript