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ufone

Marketing Environment effects on ufone Strategies....
by

Imran Amin

on 14 February 2016

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Transcript of ufone

About ufone
Ufone is one of the top cellular connection providers in Pakistan. The company commenced its operation from Islamabad on January 29, 2001. It was the only competitor Mobilink and did well to break its monopoly. Today is very well established name when we talk about service providing companies.
Covering over 750 key destinations your ufone is the ultimate means to stay connected wherever your business takes you allowing seamless roaming through the network providing the best nationwide coverage.
To be the leading telecommunication service provider in Pakistan by offering innovate communication solutions for our customers while exceeding shareholder value & employee expectation.
“To be the best cellular option for U”
We aim to provide you with wider coverage, Superior connectivity, Clear signal & voice quality. Wherever you are, Ufone keeps you connected.
Ufone has the target market concerning youth in the nation. This target market of youngster comprises 40% of the population. Ufone has targeted the corporate class for which the ufone is customizing the packages in order to preserve the existing small businessman.
Gender: Both Male & Female
Target Class: Middle & Lower Class
Income Group: Rs. 15,000 & above
Environments
There are basically 2 environments with respect to marketing and those are;

Micro Environment
Macro Environment
Micro Environment Factors
Company
Competitors
Suppliers
Publics
Marketing intermediaries
Macro Environment factors
Demographic
Technological
Economic
Political
Natural
Cultural
Company’s internal forces are going to increase the sales of ufone if the forces are strong within the departments.
Top management
Finance
R&D
Procurement
Production operations
Competitors play an important role as the existence of the competitors will force ufone to come up with new tariffs and ides to increase the sales thus the sales of ufone will increase. Ufone can come up with per second billing to complete with the competitors as their call rates are pretty low. This will result in an increase in sales of prepaid connections.
Suppliers can be of vital importance. For example suppliers don’t supply the black sims (a new package of ufone for its customers), then this new package plan is going to fail so it’s up to suppliers, if they supply the new black sims on time, only then the new package plan is going to work and people will get attached to it.
Public play an important role in increasing the sales as well. Media is the main public used by ufone for increasing the awareness of different packages and plans of the connection. For example the ad of utopup was made by the media and plus there are many other examples. Other public having an influence on the sales of ufone can be government, for example, government doesn’t allow ufone to place a booster in let’s say Waziristan, so it’s having a negative impact on the sales of ufone.
Marketing intermediaries in the case of ufone are going to be the franchise. Now it’s the duty of the franchise to tell the customers about the new packages and plans and any other tariff or anything. For example, the supplementary connection, package for the post-paid customers, is going to flourish only if the intermediaries tell the customers about it. If they don’t tell the customers about it, the sales of ufone are going to decline and this new package is going to get flopped.
Demographics are the physical characteristics of a population such as age, gender, marital status, family size, education, geographic location and occupation.
Technology is another macro-environmental factor. With better technology, the product of ufone can be developed on a quicker pace, therefore, it will increase the sales of ufone in the long run.
Per second billing introduced and labor of our society can be targeted. This will also increase the sales of ufone.
Political influence plays a vital role in survival and existence of a business, specially in a Country like Pakistan, where political circumstances are not static nor stable, commencing business and sales while managing with the current political situations is in itself an achievement with complying with the laws.
such as tax, advertisement policies and etc.
Population will play important role if sales of ufone are concerned. ufone has launched its abn-amro/ufone card as well to target the elite corporate class of our society. Those cards are sold at corporate levels.
To cater the family, ufone has already launched u-circle, so they don’t need to do anything in this field.
Strategic Plan
Now coming to the strategic plan, it can be safely said that it has to be product development. Ufone already has highly attractive post-paid and pre-paid packages available and need to focus on getting more market share, which is why ufone suggest that primary aim at the moment should be to touch people’s heart and become a vital part of their lives. In order to do so, we purpose expansion at all levels and by all means.
So....
Who U are....
Where U are....
What U want to say....
How U want to say it....
How U feel....
U are our focus....
Because at Ufone....
Muhammad Yameen "Leader" (18905)
Amjad Latif "Leader" (20089)
Hafiz Muhammad Imran Amin (17920)
Muhammad Umair Aziz Khan (19777)
Lavinia (16988)
Abdul Samad (18830)
Syed Hammad Ahmed (21291)
Syed Ausaf Ali (20014)
Sarfaraz Ahmed Abbasi (22289)
Group Members
Topic: Marketing Environment
Company: ufone
Design By : Hafiz M Imran Amin
So....
Who U are,
&
What U want to say,
&
How U feel....
Full transcript