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Mrs. Sporty: Integrated Interactive Marketing Campaign

Develop a B2B Dialog Marketing campaign for international markets with the target to acquire new Mrs.Sporty franchisee
by

Jeremy Pingul

on 10 August 2015

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Transcript of Mrs. Sporty: Integrated Interactive Marketing Campaign

RESEARCH
& ANALYSIS
Mobile
Actualizers
Local
Achievers
DACH
Expatriates
Mrs. Sporty
Owners
Integrated Interactive
Marketing Campaign

Mrs Sporty
AGENDA
Scope

Goals & Objectives

Research & Analysis

Strategic Approach

Timeline & Budget
SCOPE
1. Define the client goals and objectives for the marketing campaign

2. Highlight the preliminary insights and challenges

3. Present an Integrated Interactive Marketing Campaign Strategy for international markets

4. Provide an implementation timeline and budget for the next 6 months
GOALS &
OBJECTIVES
STRATEGIC
APPROACH
TIMELINE & BUDGET
CHANNEL DEVELOPMENT
SEO
PHASE 1
PHASE 2
PHASE 3
PHASE 4
THE FUTURE
EFFECTIVENESS
Web Development

What Do We Communicate To Them?
How Are We Going To Reach Our Potential Franchisees?
What Are We Going To Say To Our Potential Franchisees?
How Do Potential Franchisees Find Us?
The International Franchisee Hub
Aggregates the effectiveness of SEO

Makes promotions for other countries stronger

Easier to start campaigning for new country markets
An integrated marketing campaign not made of loose separate strategies, but a collective effective force
Spain and Poland are Beta Launches

Analysis of their campaigns will lead to optimization of the Latin and Eastern European markets

The Hub concept will allow future campaigns to have a strong foundation
ENTREPRENEURS
DACH MARKET
LOCAL MARKET
Private Gym
Owners
TARGETS
MARKET
CONTENT CONCEPT
DIALOG MEDIA
Full transcript