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Kraft Foods Inc.

economics presentation
by

Michaela Williams

on 15 February 2011

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Transcript of Kraft Foods Inc.

Kraft Fo ds Inc Company Name Corporate Offices
Kraft Foods Inc.
Three Lakes Drive
Northfield, IL 60093
Consumer line: 1-800-323-0768 Kraft Foods Inc. Employment 140,000 employees around the world Positions Finance
Human Resources
Information systems
Marketing
Marketing Services
Sales
Research Developement and Quality Salary Brand Manager - $115,273 Finance Manager - $100,850 Senior Engineer - $82,317 Brand manager: Experience in advertising, promotions or sales. Leadership, analytical skills, problem solving ability, teamwork, and creativity. Successful applicants should have at least an undergraduate degree in business, liberal arts, or a related field. Philosophy majors and engineers are equally welcome to apply, if they can demonstrate skills in the five areas just mentioned. Most companies look for candidates with at least a 3.5 GPA. Skills Stock KFT Current Share Price $30.66 on February 13 History of Stock Price High: $43.01 on May 28, 2002
Low: $21.62 on March 2, 2009
Introductory price: $31.00 on June 14, 2001
No stock splits Market Share Market Food - Major Diverse Major Industry Leaders Unilever Dairy Crest Group Associate Brit Foods Kerry Group A Nestle Ltd. Future Projections 1 Year target Est. $35.06 Company History Products/Services Product Developement iFood assistance 3.0
•Mobile access to coupons and scanning of product barcodes to allow consumers to easily build their shopping list.
•At the touch of a finger, users can now view, print or e-mail coupons and, for select retailers, can add to their loyalty or savings cards.
•And by scanning the barcodes, they can easily add the products to their shopping list or search recipes using that item
•(was released in October 2010)
Financial Report Net Capital Value Key Competitors Unilever Dairy Crest Group Nestle Ltd. Strengths Weaknesses Strong brand portfolio Strong relationship w/ retailers Inefficient management of brands Not connecting w/ customers Small world presence compared to competitors Lack of sound corporate strategy Mediocre performance in emerging markets Strengths Weaknesses Low cost operators CEO Brabeck who emphasizes internal growth Complex supply chain management Headquarters in NJ, London, Rotterdam Headquarters in Surrey, United Kingdom Headquarters in Vevey, Switzerland Kraft Primary Market Concerns Volatile resource costs Strong competition Difficulty in expanding into emerging markets Research and Development New Products TUC crackers with new packaging across Europe, the Middle East, China, and Africa ATHENOS Greek yogurt Bite-size Ritz Munchables Pretzel Chips in 2 flavors (Buttery Flavor and Cheesy Sour Cream and Onion) Cost of R&D $477 Million in 2009
$498 Million in 2008
$442 Million in 2007 Plans To meet the demands of the future market Drive down costs w/out compromising quality Build a high performing organization Reframe categories Exploit sales capabilities Geographic/Demographic Where-Areas 49% in North America
26% in developing markets
25% in Europe Who-Primary Business Customers Wal-Mart 16% of sales Mission/Vision No matter what the occasion, we take food to heart. Our higher purpose, make today delicious, is about much more than the products we make. It defines us, unites us and inspires us to make a delicious difference in our company, in our communities and in our world. Consumers inspire us. To make today delicious, we begin with our consumers.
We listen, we watch and we learn.
We understand their joys and their challenges because we’re consumers too
What we do. We make delicious foods you can feel good about.
Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious
Our reach. We believe we can make a delicious difference, everywhere.
We’re constantly looking for fresh ideas to improve our workplace, our partnerships, our communities and our world
How we behave. We understand that actions speak louder than words, so at Kraft Foods:
•We inspire trust.
•We act like owners.
•We keep it simple.
•We are open and inclusive.
•We tell it like it is.
•We lead from the head and the heart.
•We discuss. We decide. We deliver
How we grow. We focus on creating sustainable, profitable growth. And our strategies guide our efforts:
•Build a high performing organization
•Reframe our categories
•Exploit our sales capabilities
•Drive down costs … without compromising quality
About our people. It takes great people to make great brands. Our approximately 140,000 diverse employees around the world are the reason we succeed. Environmental Goals Total Assets $66,714,000,000
Total Liabilities - $40,838,000,000 Income Statement
Revenue (ttm):47.66B
Revenue Per Share (ttm):28.94
Qtrly Revenue Growth (yoy):26.20%
Gross Profit (ttm):14.60B
EBITDA (ttm):7.90B
Net Income Avl to Common (ttm):2.80B
Diluted EPS (ttm):2.59
Qtrly Earnings Growth (yoy):-8.50%
Balance Sheet
Total Cash (mrq):2.37B
Total Cash Per Share (mrq):1.36
Total Debt (mrq):30.36B
Total Debt/Equity (mrq):87.05
Current Ratio (mrq):1.16
Book Value Per Share (mrq):19.98
Recent Trends There has been a recent trend to push for healthier food products. Since 2005, Kraft has reformulated and launched more than 5,000 better-for-you products. They provide nutritional info for all their products around the world even when not required. They have put together an advisory board w/ experts on obesity, physical activity, public health, human behavior, nutrient fortification, and lifestyle education. They are allianced with World Food Programme They started the first healthy lifestyle television program: "Salsa, Sabor y Salud" Family consumption takes up most of the rest Why Kraft targets the average consumer around the world. http://www.kraftfoodscompany.com/About/history/index.aspx Review Net Capital Value $25,876,000,000 Kraft sells their similar products for more than off-brands (Example: Western family Mac and Cheese vs. Kraft Mac and Cheese) They rely on their brand name and reputation of good quality processed foods.
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