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DIGITAL MARKETING

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by

Eleanor Beaumont-Smith

on 17 August 2014

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Transcript of DIGITAL MARKETING

Understanding our audience
DIGITAL MARKETING
MIDDLE EAST ELECTRICITY
what's next?
MEET...
Ooooh
bulbs!
SMART
Objectives

Budget
Tone of
voice
SHARE, don't sell
4-1-1 Rule
VIDEO
Who
How
WHAT
Periodic
Fun
Illustrative
Informative
Interactive
SEO
Encourage stakeholders to become bloggers
- Raise profile
- Be seen as a thought-leader
Reviews
- Comments
- Star rating
Sponsored posts
Add social
snippets to
website
Calendar /
Schedule
Fun (doesn't
have to be
industry /
event related)
Annual drop schedule
Encourage unsubscribes
Automated / Scheduled
People are lazy busy
More images
Responsive design
Less text
Tag images for SEO

Ultra-personalised, dynamic content
Compete for attention in crowded marketplace
Cross-channel
Online communities
Continuous
Analyse & adapt
Responsive - add to budget or stop promotion
Utm link template
TRACKING & ANALYSIS
Talk to them
Surveys
Focus groups
Analytics
Infront
Buyer Persona(s)
WEBSITE
Fun - doesn't have to be industry / event related
Full transcript