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Transcript of DIGITAL MARKETING
MIDDLE EAST ELECTRICITY
SHARE, don't sell
Encourage stakeholders to become bloggers
- Raise profile
- Be seen as a thought-leader
- Star rating
have to be
Annual drop schedule
Automated / Scheduled
People are lazy busy
Tag images for SEO
Ultra-personalised, dynamic content
Compete for attention in crowded marketplace
Analyse & adapt
Responsive - add to budget or stop promotion
Utm link template
TRACKING & ANALYSIS
Talk to them
Fun - doesn't have to be industry / event related