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Transcript of Surrealist Photography
Experimental Photography & Advertising Paul Outerbridge (1896-1958) August Sander (1876-1964) Maurice Tabard (1897-1984) Hans Finsler (1891-1974) Albert Renger-Patzsch (1897-1966) "Film & Foto" (Fifo) exhibition held in Stuttgart, Germany Experimental Photography Photographs dwelled on urban-industrial environment Viewers saw how far photography changed Continuous repetition of the style in newspapers & ads dulled its newness Soviet government shifted its support away from photographic experimentation The Nazis recognized the power of photography Commercial advertising brought experimental techniques to mainstream Earlier forms of product promotion used extensive text, now turned to photography Visual techniques were adapted for commercial purposes 1920s & 1930s, photographers and filmmakers embraced many of the same radical social theories Film & Photography Film posters were equally experimental Both scorned the laws of gravity, propelled the viewer on a visual roller-coaster ride After World War I, artists and photographers were attracted to film as a medium Experimental film & photography gave way to documentaries, thought to appeal to wider audiences The Resettlement Agency sponsored both photography & film