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General Flow of Marketing Strategy
Transcript of General Flow of Marketing Strategy
= Chance Marketing's 5C Customer / Clients
Collaboration Defining Business Concept TOWS Analysis
Weakness Strong Vision Mission BCG Matrix
GE Matrix What is our business ?
Who is the customer ?
What is value to the customer?
What will our business be ?
What should our business be ? < Marketing Strategy > Segmentation
Positioning VIP 대기업 Affluent Mass 중견기업 SOHO B2C B2B < Marketing Tactics > Marketing
Evidence + Core < Tangible < Augmented Brand
NPI vs CECOR KP KA Key Activities
핵심활동 VP Value
가치제안 CR CS Customer
고객세분 KR Key Resource
핵심자원 CH Channels
채널 C$ cost structure
비용구조 R$ revenue streams