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General Flow of Marketing Strategy

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by

Taesoo Kang

on 14 October 2012

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Transcript of General Flow of Marketing Strategy

General Flow of Marketing Strategy Needs --> Wants --> Demend steep pest 5 force < 3C Analysis > Market Customer Company Competitor 4th change + Creative
= Chance Marketing's 5C Customer / Clients
Company
Competitor
Context
Collaboration Defining Business Concept TOWS Analysis
Threat Opportunity
Weakness Strong Vision Mission BCG Matrix
GE Matrix What is our business ?
Who is the customer ?
What is value to the customer?
What will our business be ?
What should our business be ? < Marketing Strategy > Segmentation

Targeting

Positioning VIP 대기업 Affluent Mass 중견기업 SOHO B2C B2B < Marketing Tactics > Marketing

Mix

Strategy Product

Price

Promotion

Place People
Process
Physical
Evidence + Core < Tangible < Augmented Brand
IMC
NPI vs CECOR KP KA Key Activities
핵심활동 VP Value
Propositions
가치제안 CR CS Customer
Relationship
고객관계 Customer
Segments
고객세분 KR Key Resource
핵심자원 CH Channels
채널 C$ cost structure
비용구조 R$ revenue streams
수익률 Key
Partnership
핵심파트너쉽
Full transcript